Agency Network: 
February 2009


Print advertisement created by Ogilvy, Italy for ENPA, within the category: Public Interest, NGO.

Advertising Agency: Ogilvy & Mather, Milan, Italy
Executive Creative Director: Roberto Greco
Client Creative Directors: Giordano Curreri
Art Directors: Giordano Curreri, Francesco Toscano
Copywriter: Marco Geranzani
Photographer: Zona 13
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NastyJester's picture

Terrible copy.

Activity Score 740
Guest's picture

Is a copy or a novel?

StarlaY's picture

Before I enlarged the ad, for me it was an ad against hunting animals. the guy standing there was a stuffed hunter like stuffed animals... or maybe kept as a last member of a non-existing species anymore.
then I clicked on it and questions rushed to my mind. is it a wax statue of a hunter? why is it a statue, because he died bravely when hunting? or is it a statue at all... if not, what's this and why like this? etc.. etc.. this is too much pressure!! thank you very much I'll pass.

“Inspiration exists, but it has to find us working.” Picasso.

Activity Score 310
Copywriter |

“Inspiration exists, but it has to find us working.” Picasso.

Nomad8's picture

Starla you put a lot of effort into trying to decipher this nonsense. :)

Activity Score 204
JWT India
StarlaY's picture

yet, I failed :)

“Inspiration exists, but it has to find us working.” Picasso.

Activity Score 310
Copywriter |

“Inspiration exists, but it has to find us working.” Picasso.

JC Carvalho's picture

huge copy... boring!

JC Carvalho
Activity Score 152
Art Director at Art Director |

Hell yeah!!

theanc's picture

A single line would do the service.


Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

Guest's picture

italians should do in their advert marketing what they do with their football teams: invite some good players from another countries...

corndogfuneral's picture

I got it. I liked it. Funny stuff. I didn't mind reading the copy.

Activity Score 1053
Art Director
Guest's picture

The team should have kept hunting for ideas. They really missed the mark. Total misfire. Should have killed this concept.

These wise-acre comments I spent all of 12 seconds on are more interesting.

Guest's picture

if there is a witty copy

Chapulin Colorado's picture

- Un error se comete al equivocarse.

Chapulin Colorado
Activity Score 150

- Más vale solo que mal que por bien no venga.
- Es de sabios lo comete cualquiera.
- Un error se comete al equivocarse.
- Cría cuervos y te diré quien eres.
- Dime con quién andas y te sacaran los ojos.
- Árbol que crece temprano amanece más torcido

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