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Food Balloon, Pig Knuckle

Campaign
Agency Network: 
Published/Aired: 
March 2011

Description

Print advertisement created by Grey, Hong Kong for Eno, within the category: Pharmaceutical.

Caption

Make heavy meal "light"

Advertising Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Creative Directors: William Tsang, Sonic Choy
Art Director: Gloria Fung
Copywriter: Halo Cheng
Photographer: Raymond Ng
Retoucher: Bon Leung
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Highest Rated

everartz's picture

for some reason i thought this is an italian campaign! :D
too bad.. and by the way whats that balloon looking worm?

everartz
Activity Score 7613
Art Director |

| everartz |

dadada's picture

unaesthetic visual

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

Disfrazado's picture

That looks like Eno full me of gas.

Disfrazado
Activity Score 5
Creative Director
kaufenverkaufen's picture

Looks like a German "Saumagen".

kaufenverkaufen
Activity Score 12
Copywriter at always working on chain reactions
rakel's picture

what is that food?!

rakel
Activity Score 250
Photographer at Escuela de Creativos Publicitarios de la Argentina
YJ's picture

Your description says "Make a heavy meal light", yet your headline in the artwork says "Make heavy meal light", which doesn't sound right. Also, the whole balloon aspect of the visual is hard to get to. It took me looking at all three to get that. I see what you're trying to do, but it's just not working for me personally.

YJ
Activity Score 375
Art Director
everartz's picture

for some reason i thought this is an italian campaign! :D
too bad.. and by the way whats that balloon looking worm?

everartz
Activity Score 7613
Art Director |

| everartz |

luispiter's picture

I love this campaing

luispiter
Activity Score 2756
comunication
kleenex's picture

nice idea.

kleenex
Activity Score 52582
Web Designer/Developer
Lazarus's picture

Sick. And I mean yuck, not good.

Lazarus
Activity Score 1536
Creative Director
taarahiman's picture

good concept. but visual is not appealing.

taarahiman
Activity Score 9
Art Director at dubai
CuriousPencil's picture

Balloons. Making heavy meals light. Shame the visuals make it look like all the food is bloated. Filled with gas. See where I'm going here? This could immediately be a better campaign for anti-flatulence pills.

CuriousPencil
Activity Score 4225
Copywriter
TommyO's picture

WTF is that?!

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

mr.x's picture

thats disgusting.

mr.x
Activity Score 998
Forsbergs Skola
Eddie Morgan's picture

fake global initiative

Eddie Morgan
Activity Score 46
Creative Director
martois's picture

yuk, thats just wrong on so many levels!!!

martois
Activity Score 67
Creative Director at Carbon Creative |

Carbon neutral branding, graphic design, web design and digital agency based in Manchester UK | www.carboncreative.net

Graphic design Manchester | Website design Manchester

ElCaza89's picture

looks disgusting.

ElCaza89
Activity Score 343
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