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Food Balloon, Burger

Campaign
Agency Network: 
Published/Aired: 
March 2011

Description

Print advertisement created by Grey, Hong Kong for Eno, within the category: Pharmaceutical.

Caption

Make heavy meal "light"

Advertising Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Creative Directors: William Tsang, Sonic Choy
Art Director: Gloria Fung
Copywriter: Halo Cheng
Photographer: Raymond Ng
Retoucher: Bon Leung
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Blashyrkh's picture

These would be great as ambient too.

Blashyrkh
Activity Score 32890
Art Director
dadada's picture

as ambient it could be great, but such made in print, i don't think so.

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

antoniobac's picture

agree with you guys. awesome ambiente, print... not so much.

antoniobac
Activity Score 192
PUCP
DBB's picture

I like it, butthe only problem is you can barely see the white little straw\string over the white background..

DBB
Activity Score 1216
dadada's picture

the idea is not bad but i think that like it's executed it lacks aesthetic.

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

Glut's picture

Nice. Simple

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
rebelscum's picture

I read this as bloating.

rebelscum
Activity Score 2110
Art Director at Large & IN Charge |

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

atb2005's picture

I had to view the image large to realize that was a balloon.

atb2005
Activity Score 13557
YJ's picture

As I stated on the pig knuckle ad, the headline seems to be incorrect. The description says "Make a heavy meal light" and the actual headline says "Make heavy meal light". It should either match the description, or should be "Make heavy meals light". Anyway, the balloon concept doesn't really jump out. But, I agree with what the others said above about this maybe working as an ambient. When you can see the dimensions of it and that is obviously a balloon, then I think it can work. It just isn't translating as a print ad, in my opinion.

YJ
Activity Score 375
Art Director
HappyHour's picture

FYI - The descriptions are just written by the site admin, Ivan.

HappyHour
Activity Score 2381
YJ's picture

Ah, OK. Thanks Happy.

YJ
Activity Score 375
Art Director
luispiter's picture

Hahaha nice... Simple

luispiter
Activity Score 2756
comunication
Ron Burgundy's picture

where would you place this as ambient?

Ron Burgundy
Activity Score 1630
Art Director at Southern California
Prasad Weerasekara's picture

yes... yes..yes.... This is great ambient idea... !

Prasad Weerasekara
Activity Score 653
jfg's picture

Good idea, bad execution.

jfg
Activity Score 30
Art Director
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