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Absurd Crosswalk

Campaign
Agency Network: 
Published/Aired: 
September 2010

Description

Print advertisement created by Lowe, Costa Rica for English Mastery, within the category: Education.

Caption

There are things that we can't understand. Don't let english be one of them.

Advertising Agency: Publimark Lowe, San José, Costa Rica
General Creative Director: Javier Zeledón
Creative Director: Franklin Guevara
Art Director: Franklin Guevara
Copywriter: Franklin Guevara
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Highest Rated

jackmancer2017's picture

I get the idea but it's connection to the product/service is very very minimal. Too shallow if you ask me.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
jackmancer2017's picture

I get the idea but it's connection to the product/service is very very minimal. Too shallow if you ask me.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
maryblonde's picture

Agreed with the above. There are better ways to convey the message. The connection is too weak.

maryblonde
Activity Score 11
JablesVanBuren's picture

I see the "human truth" and I understand the connection. True it isn't exactly parallel (between the visual and the product) but I think it works nonetheless.

JablesVanBuren
Activity Score 79
NONE™'s picture

Muy bueno!!!!!!!!!

NONE™
Activity Score 209
Other |

NONE™

mr.x's picture

Just wondering, these places in this campaign, do they exist or is it photoshopped?

mr.x
Activity Score 998
Forsbergs Skola
JeffP's picture

I don't really understand why they chose that way

JeffP
Activity Score 810
Marketing Manager at TomTom
Kwaku The Cowboy's picture

I love the this. What a frank copy.

Kwaku The Cowboy
Activity Score 71
Copywriter at NBG Roman Advertising
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