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Street Drain

Campaign
Agency Network: 
Published/Aired: 
December 2009

Description

Print advertisement created by McCann, Turkey for Engelleri Kaldir, within the category: Public Interest, NGO.

Caption

Due to the lack of walking areas specifically designated for them, our disabled friends are pushed outside the social life. Are you aware?

Advertising Agency: McCann Erickson Istanbul
Creative Director: Uğur Çakır
Associate Creative Director: Oktar Akın
Art Director: Fırat Yıldız
Copywriter: Deniz Tan
Account Supervisor: Yagmur Erengul
Photographer: Gökce Erenmemisoglu
Retouch: Gökce Erenmemisoglu, Firat Yildiz
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morse's picture

Good campaign.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

bobby666's picture

why the drain - does it imply that they have been flushed down the drain - please do make me understand. i got the idea but the visual ideation i couldn't get.

bobby666
Activity Score 1460
RMG Connect, India
cagatay's picture

"sometimes a drain could be a barrier". İf you try to go over a drain like that with a wheel chair,you can stuck in it easily. Got it?

cagatay
Activity Score 3
second_creator's picture

sum1 plz xplain

second_creator
Activity Score 754
Copywriter |

copywriter

ivan's picture

People with disabilities see everyday objects differently.

ivan
Creative Director at Ads of the World
firat's picture

The headline is: "The barrier is sometimes just a drain."

firat
Activity Score 99
Art Director at McCann Erickson Istanbul |

http://www.elmaaltshift.com

rolling.stone's picture

nice campaign but i think copy is not properly translated

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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