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Pavement

Campaign
Agency Network: 
Published/Aired: 
December 2009

Description

Print advertisement created by McCann, Turkey for Engelleri Kaldir, within the category: Public Interest, NGO.

Caption

Due to roads that are not planned according to their needs, our disabled friends are pushed outside the daily life. Are you aware?

Advertising Agency: McCann Erickson Istanbul
Creative Director: Uğur Çakır
Associate Creative Director: Oktar Akın
Art Director: Fırat Yıldız
Copywriter: Deniz Tan
Account Supervisor: Yagmur Erengul
Photographer: Gökce Erenmemisoglu
Retouch: Gökce Erenmemisoglu, Firat Yildiz
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firat's picture

The headline is: "The barrier is sometimes just a road."

firat
Activity Score 99
Art Director at McCann Erickson Istanbul |

http://www.elmaaltshift.com

Migzter13's picture

kinda forced.. but I see the direction

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

dlue's picture

if that is what the hed says nice... i like the idea and the photo although the big yellow attention grabber could have been a bit more subtle... perhaps placed in context

dlue
Activity Score 342

cheers,
dlue

My Dad is an Ad Man's picture

good job guys

My Dad is an Ad Man
Activity Score 34
Editor
rolling.stone's picture

good art

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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