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Stairs

Campaign
Agency Network: 
Published/Aired: 
November 2009
Energizer Print Ad -  Stairs

Also From This Campaign 2

Description

Print advertisement created by DDB, South Africa for Energizer, within the category: House, Garden.

Caption

Don't trust the dark. 360 degree lighting.

Advertising Agency: DDB, Johannesburg, South Africa
Art Director / Photographer: Julie Maunder
Copywriter: James Weymouth
Illustrator: Andre Vrdoljak
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ShaniG's picture

Why buy a torch? Just turn the fucking light on!

Great idea though.

ShaniG
Activity Score 17214
Creative Director
CopyRight's picture

good idea

CopyRight
Activity Score 713
Juan Cabral's picture

They copied Burger King photo style, but I still like that.

Juan Cabral
Activity Score 709
Copywriter |

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

silvi's picture

You usually don´t have a bulb in that kind of places. That´s why you don´t turn the lights on.
I like the concept.

silvi
Activity Score 4172
Copywriter
Guest's picture

thats very inteligent... very clever...

Guest
Hiperion's picture

I love this concept!!

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
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