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Solid Foundation, DNA

Campaign
Agency Network: 
Published/Aired: 
November 2010

Description

Print advertisement created by OneWG, Brazil for Energia School, within the category: Education.

Caption

Without a solid foundation, knowledge doesn’t last. Study at Energia from Elementary to High School.

Advertising Agency: OneWg, Florianópolis, Brazil
Art Directors: André Sanches, Alejandro Jauge, Rodrigo Sardá
Copywriters: André Goeldner, Sandro Akira
Illustrator: Mano Pimentel
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Guest's picture

Would've been better without the statues

Guest
Billoughsby's picture

The metaphor works. Very handsome art, btw.

Billoughsby
Activity Score 5144
Art Director |

That's it.

Anonymous Author's picture

This is terrific. you think you exist.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

shahidali's picture

Poor me. From the communication point of view, I'm baffled.
I see a few things symbolizing scientific progress is depicted through clouds. Why clouds? Possibly saying these knowledge evaporated (as suggested in the copy) due to lack of solid foundation. But the elements shown in the pics such as gene has already been discovered...
Someone says it symbolizes 'You think you exist'. Where did you think/get it?

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

zhangcuihaoyun's picture

thinks

zhangcuihaoyun
Activity Score 43
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