Advertisement
Agency Network: 
Published/Aired: 
May 2010

Description

Print advertisement created by TBWA, South Africa for Endangered Wildlife Trust, within the category: Public Interest, NGO.

Caption

If you don't pick it up they will.

Advertising Agency: TBWA\Hunt\Lascaris, Johannesburg, South Africa
Executive Creative Director: Damon Stapelton
Creative Director: Adam Weber
Art Director: Wihan Meerholz
Copywriter: Jared Osmond
Photographer: Chris Jordan
Senior Account Director: Bridget Langley
Account manager: Katiso Maarohanye
Log in or register to post comments

Highest Rated

Adaddicted's picture

I afraid someone accidently entered in Advertising from the stock market... ;-)
...this is a great campaign!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

capywriter's picture

Isn't this an old campaign? If not I've seen this idea in the exact same execution at least a year ago. It's good though!

capywriter
Activity Score 5509
Copywriter at Freelance
Madland's picture

it seems to be a trend on this site to recycle old ideas and hope that no one notices...personally i don't get it at all... who is they? they will pick what? I can't figure out what is in the corpse of the bird.

Madland
Activity Score 17
Art Director
Adaddicted's picture

...indeed from madland!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Madland's picture

oh ok is it meant to be "pick up the trash or they will eat it" ??? maybe I am stupied but the copy is bad... because I first thought that the "picking up" part was "pick up the dead bird"

Madland
Activity Score 17
Art Director
Adaddicted's picture

I afraid someone accidently entered in Advertising from the stock market... ;-)
...this is a great campaign!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

makelogobigger's picture

DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE to DEATH

makelogobigger
Activity Score 470
Copywriter
Bang Bang's picture

The copy is pretty simple to understand. "if you don't pick it up they will" Really not hard!
It says at the bottom that the image is unaltered, this makes the idea hard hitting and powerful. This campaign is great!

i_see_dead_clients - you got issues!

Bang Bang
Activity Score 2
netei's picture

this campaign is older than the internet... no votes.

netei
Activity Score 215
fabiomarquesf's picture

Maybe it's been done a zillion times, but it's never enough to remind us what we're doing to nature.

fabiomarquesf
Activity Score 74
Copywriter
Guest's picture

Seriously - Silver Cannes!!! WTF!

Guest
Guest's picture

looks nice :)

Guest
Featured Content

Latest Collections

Advertisement