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Agency Network: 
Published/Aired: 
May 2010

Description

Print advertisement created by TBWA, South Africa for Endangered Wildlife Trust, within the category: Public Interest, NGO.

Caption

If you don't pick it up they will.

Advertising Agency: TBWA\Hunt\Lascaris, Johannesburg, South Africa
Executive Creative Director: Damon Stapelton
Creative Director: Adam Weber
Art Director: Wihan Meerholz
Copywriter: Jared Osmond
Photographer: Chris Jordan
Senior Account Director: Bridget Langley
Account manager: Katiso Maarohanye
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Highest Rated

Guest's picture

Hey, if it work keep doing it! Some time we need this kinds of ad to keep remind us or our children what we do today will affect tomorrow.....

Guest
makelogobigger's picture

did i see hear an echo? DONE DONE DONE DONE DONE DONE to death

makelogobigger
Activity Score 470
Copywriter
thedesignaddict's picture

If you're gonna call out a rip-off, you had better provide a link. Otherwise, it's unfounded and meaningless.

thedesignaddict
Activity Score 5403
Art Director at Freelance
mikeelrapido's picture

This was done, but it's true..

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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capywriter's picture
capywriter
Activity Score 5509
Copywriter at Freelance
Hiperion's picture

done
(yawn)

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
silvertongue's picture

Boring and unimaginative. The Ocean Defenders one has a far more compelling line and visual.

silvertongue
Activity Score 555
Copywriter
Billoughsby's picture

Agreed those two you linked were better. More imagination in the concept, and more finesse required and obtained in the execution. The Endangered Wildlife Trust ad is suspect.

Billoughsby
Activity Score 5144
Art Director |

That's it.

JeffSimpson's picture

Who cares if it has been done. People need to be constantly reminded of what is happening to our oceans... It's funny how people shit on the ad and don't even pay attention to the cause.

"This is what is happening to baby Albatross chicks.
On this diet of human trash, every year tens of thousands of albatross chicks die on Midway from starvation, toxicity, and choking."

http://plasticporn.com/ for more info

JeffSimpson
Activity Score 9
Art Director at Extreme Group
Guest's picture

rule of thumb: nobody will care about it if it's not surprising anymore.
oh and... have you noticed jeff? this is an advertising website not a hippie ecologist one, ads are here for their concepts and execution, not for their cause. who cares about the cause of a beer if the ad is interesting?

Guest
Jakarta Jack's picture

This won at Cannes??? Very disappointing!

Jakarta Jack
adamr's picture

done, but this is little bit better

adamr
Activity Score 98
kondensofke's picture

even if it's been done before, there will never be too many ads that make one think about how we screw up every day:(

kondensofke
Activity Score 336
VU
Guest's picture

Hey, if it work keep doing it! Some time we need this kinds of ad to keep remind us or our children what we do today will affect tomorrow.....

Guest
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