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Gerard Depardieu

Campaign
Agency Network: 
Published/Aired: 
October 2013

Description

The campaign illustrates the power of an all-new haircut. The hairstylist “En Vogue” has many V.I.P. customers that consider a personal hairstyle as essential for one’s self-esteem and image. We made a single hair look like a decending graph which symbolizes a messed up V.I.P.’s life. The fact that the hair is cut off shows that even the worst social decline can have an end. And that it’s possible to start over thanks to a life-changing haircut.

Print advertisement created by Havas, Switzerland for En Vogue, within the category: Professional Services.

Advertising Agency: Havas Worldwide, Zürich, Switzerland
Creative Director: Axel Eckstein
Art Director: Samuel Reichmuth
Copywriters: Eric Markowski, Florian Birkner
Illustrator / Photographer / CGI-Artist: Scheffold Vizner
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Highest Rated

linneagudmundson's picture

was there really no way to illustrate this than.. to illustrate it?

linneagudmundson
Activity Score 279
Copywriter |

Forgive the spelling, am swedish..

BLACKPIXEL's picture

what is the idea?

BLACKPIXEL
Activity Score 468
Graphic Designer
kleenex's picture

I agree...

They did choose the right people for the ad though,.

kleenex
Activity Score 51078
Web Designer/Developer
Andrew Bez's picture

that "cut" seems to mean "dead"

Andrew Bez
Activity Score 338
Copywriter
linneagudmundson's picture

was there really no way to illustrate this than.. to illustrate it?

linneagudmundson
Activity Score 279
Copywriter |

Forgive the spelling, am swedish..

linneagudmundson's picture

when an ad needs a loong explanation..

linneagudmundson
Activity Score 279
Copywriter |

Forgive the spelling, am swedish..

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