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Empire State Building

Published/Aired: 
January 2007
 Empire State Building

Description

Caption

If everyone in New York City washed their laundry in cold water for just one day, the energy savings could be 5.7 million kWh. Enough to power every light in the Empire State Building for an entire month. Save loads of energy. Tide Coldwater.

Advertising Agency: Saatchi, New York, USA
Executive Creative Directors: Tony Granger, Jan Jacobs, Leo Premutico
Art Director: Mark Voehringer
Copywriter: Jake Benjamin
Designer: Kevin Li
Art Producer: Alli Taylor
CGI Animation: Saddington Baynes
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kc_brock's picture

unbelievable art direction. perfect execution.
it's great to see stuff like this for laundry detergent.

kc_brock
Activity Score 703
Art Director |

rd

ivan's picture

Great product too! Wish more companies were thinking this way.

ivan
Creative Director at Ads of the World
act's picture

fresh strategy, idea, art direction. nice. this is the best one.

act
Activity Score 535
Art Director
thinkFRESHdesign's picture

beautiful art direction. ad copy is longish.

thinkFRESHdesign
Activity Score 242
Other |

original doodles + creative sweat = thinkingfresh.ca

Luna Lovegood's picture

Though it was longish, I think it was worth it ;)

Luna Lovegood
Activity Score 12
Graphic Designer |

"Wit beyond measure is man's greatest treasure..."

jennywhx's picture

yes, beautiful art direction.
but why don't take away the human figure.......

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

Guest's picture

to give to building a scale

Guest
drizae's picture

Though line is a little clunky, it's great thinking for laundry detergent. Cool!

drizae
Activity Score 503
Copywriter |

Fail Harder.

walkingbuddha's picture

Very nice.

-------------
http://www.benpearce.net

walkingbuddha
Activity Score 188
Art Director
kandi's picture

Great insight! Really brilliant strategy.

kandi
Activity Score 204
Art Director
pindaro's picture

niiiicie

pindaro
Activity Score 524
Creative Director |

www.pindaro.info

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