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Kids on the move, 4

Campaign
Agency Network: 
Published/Aired: 
September 2012

Description

Print advertisement created by Tita, Italy for Emmapi, within the category: Fashion.

Caption

Emmapi doesn't ask them to pose.

Advertising Agency: Tita, Milan, Italy
Creative Director: Giuseppe Mazza
Art Director: Annamaria Santoro
Copywriter: Sara Nissoli
Photographer: Piero Martinello
Account: Chiara Orlandi
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Kikin's picture

Emmapi takes blurry photos.

Kikin
Activity Score 210
Creative Director at Chief of innovation at Performance, Lima Perú |

Think. Then think again.

jackmancer2017's picture

Hey - that's actually a very cute idea. This ad could have been a lot better I think - but the line is great.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
alausa's picture

I completely agree Jaap, more subtle depictions of the unposed mundane might just have worked better than motion blur. Great line still.

alausa
Activity Score 1420
Creative Director at Noah's Ark
Kerninglife's picture

I like it, kind of cute but I also agree that it could be done a little better. Not sure how but I just feel like it can be better.

Kikin doesn't understand the idea.

Kerninglife
Activity Score 162
Graphic Designer
kleenex's picture

I am going to have give a no to these ads. The idea is good though.

kleenex
Activity Score 51763
Web Designer/Developer
Owolawi's picture

The insight is spot-on,but I think the Art-Direction could have been better.

Owolawi
Activity Score 1534
Copywriter at DDB |

www.owolawi.com

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