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Kids on the move, 4

Agency Network: 
Published/Aired: 
September 2012
Description: 

Print advertisment created by Tita, Italy for Emmapi, within the category: Fashion.

Emmapi doesn't ask them to pose.

Advertising Agency: Tita, Milan, Italy
Creative Director: Giuseppe Mazza
Art Director: Annamaria Santoro
Copywriter: Sara Nissoli
Photographer: Piero Martinello
Account: Chiara Orlandi

Comments (6)

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Kikin's picture
Kikin
Activity Score 210

Emmapi takes blurry photos.

Think. Then think again.

jackmancer2017's picture
jackmancer2017
Activity Score 6992

Hey - that's actually a very cute idea. This ad could have been a lot better I think - but the line is great.

alausa's picture
alausa
Activity Score 1420

I completely agree Jaap, more subtle depictions of the unposed mundane might just have worked better than motion blur. Great line still.

Kerninglife's picture
Kerninglife
Activity Score 162

I like it, kind of cute but I also agree that it could be done a little better. Not sure how but I just feel like it can be better.

Kikin doesn't understand the idea.

kleenex's picture
kleenex
Activity Score 50128

I am going to have give a no to these ads. The idea is good though.

Owolawi's picture
Owolawi
Activity Score 1534

The insight is spot-on,but I think the Art-Direction could have been better.

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