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Agency Network: 
Published/Aired: 
December 2008

Description

Print advertisement created by The Classic Partnership, United Arab Emirates for Emirates Arthritis Foundation, within the category: Public Interest, NGO.

Caption

Is even the simplest task painful?

Advertising Agency: The Classic Partnership Advertising, Dubai, UAE
Creative Directors: Anand Tahilramani
Art Director: Girish Wadisherla
Copywriter: Anand Tahilramani
Digital: Pradosh Chandran
Retoucher: Devraj Shiryan
Production: Brence D'Sa
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Guest's picture

brilliant...execution...

Guest
NOOR R.'s picture

brilliant execution i agree, but i am sure the line could have mean more worked on.

NOOR R.
Activity Score 16
art director
Ad_Man's picture

agree, questions are not powerful enough.

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest's picture

so noor what's your headline for this

Guest
Guest's picture

idea seen the years before for the client "schmetterlingskinder" in austria.

Guest
Guest's picture

great work guys, good art direction and concept

Guest
Guest's picture

seen it one trillion times

Guest
Aphex's picture
Aphex
Activity Score 264
Copywriter |

"Si eres buen copy, presiona alt + F4"

MNdC's picture

Really good.

MNdC
Activity Score 12
publicis
Disco Munky's picture

This is a really good idea. I agree that the line could have been worked a bit more, and the visual is a slightly OTT but it's still clear in it's message which is the main thing.

7.5/10

"stay low, move fast"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Guest's picture

Saw it before from Lowe GGK Wien and O&M for the client "schmetterlingskinder"

Guest
Guest's picture

Been done a million times.

Guest
MINAKA MORI's picture

Even if it has been done 1,000,000,000,000 times is still a good ad...
As Aphex said, great execition, for a different target
------------------------------------------------
Don't try to stand out of the crowd; avoid crowds altoghether.

MINAKA MORI
Activity Score 90
Advertising |

------------------------------------------------
Don't try to stand out of the crowd; avoid crowds altoghether.

Guest's picture

This whole campaign has been done before (although it's been a few years ago) for hemorrhoid cream with visuals of spiky bicycle seats, etc. That said, the art direction is nice.

Guest
Guest's picture
Guest
Guest's picture

Keeps the mother-in-law out, works for me.

Guest
halfstring's picture

The headline leaves this ad flat. Wonderful art direction though.

halfstring
Activity Score 288
Graphic Designer
Guest's picture

so what's your headline for this one

Guest
Guest's picture

How is it that we have not yet come up with a new concept for Arthritis pain...it is a beautiful looking campain though.

Guest
Guest's picture

art direction is excellent, but how to connect with Arthritis pain

Guest
Guest's picture

kiss

Guest
Guest's picture

Verryyyy...Average idea.. with good execution!

Guest
Both Sides of the Brain's picture

The Art Direction is absolutely brilliant. The idea is strong. But the headline absolutely sucks. It could have been more insightful. Shows that the copywriter is either too lazy or plain horrible. Surely seems like an art director's campaign. Kudos to him. Good work, keep it up.

Both Sides of t...
Activity Score 173
Copywriter at Bombay
Guest's picture

boring, done. 1/10

Guest
Guest's picture

Fantastic, really good one

Guest
alvinpck's picture

Isn't arthritis about the joint?

alvinpck
Activity Score 1467
Art Director
Guest's picture

changed my mind. no reply.

Guest
rigowurx's picture

nice

rigowurx
Activity Score 18
Graphic Designer
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