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Italian

Campaign
Agency Network: 
Published/Aired: 
December 2010

Description

Print advertisement created by Mateo&Co, Spain for élogos.es, within the category: Education.

Caption

The best way to break Italian
Learn it at once

Advertising Agency: Mateo&Co, Madrid, Spain
Creative Director: Marcel Pozo
Art Director: Laura Baena
Copywriter: Marcel Pozo
Illustrators: Isa de la Sierra, Inés Navarro
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Highest Rated

Saand's picture

This are actually pretty good if you look beyond "visual", the concept is "fighting" with another way
something that does not require a struggle..... that german Parabel is the perfect piece/example that
the ad is not hard to get, even if you dig a little bit, it's on your best

Saand
Activity Score 150
Copywriter
CuriousPencil's picture

I especially like the noose threat for learning English, which has had enough strangled vowels killed by countless noble efforts. But as a campaign? I think this one's a thumbs up to be honest. It's so much a coin-toss and bad-it's-good that for me it's the 'Plan 9 From Outer Space' of the ad world.

CuriousPencil
Activity Score 4225
Copywriter
luispiter's picture

its... bad...ists Musolini o Hitler... the campain its bad

luispiter
Activity Score 2756
comunication
Prof's picture

please take your incredible ignorance to youtube or myspace and never post on here again. the ad makes no sense by the way.

Prof
Activity Score 1449
Copywriter |

Quite really.

dean viii's picture

I agree. No sense at all.

dean viii
Activity Score 1686
Creative Director
dadada's picture

i can't get the idea.

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

Vingy's picture

Well is not a bad idea but neither a good one. Some of you guys may get confused because the english translation is not accurate it says "break" but the context in spanish is "acabar = to kill" so the copy in english doesn´t make any sense because is a spanish pun

Vingy
Activity Score 474
Copywriter at Advance
Saand's picture

This are actually pretty good if you look beyond "visual", the concept is "fighting" with another way
something that does not require a struggle..... that german Parabel is the perfect piece/example that
the ad is not hard to get, even if you dig a little bit, it's on your best

Saand
Activity Score 150
Copywriter
Lazarus's picture

Not good.

Lazarus
Activity Score 1536
Creative Director
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