Agency Network: 
December 2010

Print advertisment created by Mateo&Co, Spain for é, within the category: Education.

The best way to break English
Learn it at once

Advertising Agency: Mateo&Co, Madrid, Spain
Creative Director: Marcel Pozo
Art Director: Laura Baena
Copywriter: Marcel Pozo
Illustrators: Isa de la Sierra, Inés Navarro

Comments (5)

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Anonymous Author's picture
Anonymous Author
Activity Score 1541

Have they unwittingly broken English by omitting a determiner, or are they cleverly exhibiting their command of the vernacular?
Because it's more than a little ironic if something has been lost in translation.

Write a wise saying and your name will live forever – Anonymous.

luispiter's picture
Activity Score 2756

nooooo pueden basarse en la muerte porque no aprendo un idioma...

shahidali's picture
Activity Score 4069

the visual and the copy has no relevance. message diluted.


thedesignaddict's picture
Activity Score 5403

Something is wrong with this translation. It makes no sense.

askanarq's picture
Activity Score 13

Since most people don't seem to understand it, especially because it's horribly translated, I'll clear it up in the others, too.

They're taking the image of a weapon you know has "ended" englishmen so when you read "The best way to finish with the English...." you make the connection of "end=kill" but then they add "is finally learning it." you realize they're talking about the language, not a person.

The image is just there to shock you and make you read it.