Agency Network: 
December 2010


Print advertisement created by Mateo&Co, Spain for é, within the category: Education.


The best way to break English
Learn it at once

Advertising Agency: Mateo&Co, Madrid, Spain
Creative Director: Marcel Pozo
Art Director: Laura Baena
Copywriter: Marcel Pozo
Illustrators: Isa de la Sierra, Inés Navarro
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Anonymous Author's picture

Have they unwittingly broken English by omitting a determiner, or are they cleverly exhibiting their command of the vernacular?
Because it's more than a little ironic if something has been lost in translation.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

luispiter's picture

nooooo pueden basarse en la muerte porque no aprendo un idioma...

Activity Score 2756
shahidali's picture

the visual and the copy has no relevance. message diluted.

Activity Score 4069
Dhaka, Bangladesh |


thedesignaddict's picture

Something is wrong with this translation. It makes no sense.

Activity Score 5403
Art Director at Freelance
askanarq's picture

Since most people don't seem to understand it, especially because it's horribly translated, I'll clear it up in the others, too.

They're taking the image of a weapon you know has "ended" englishmen so when you read "The best way to finish with the English...." you make the connection of "end=kill" but then they add "is finally learning it." you realize they're talking about the language, not a person.

The image is just there to shock you and make you read it.

Activity Score 13
Graphic Designer
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