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The store

Campaign
Agency Network: 
Published/Aired: 
May 2011

Description

Print advertisement created by Y&R, China for Electrolux, within the category: Electronics, Technology.

Caption

ultraactive
2100 watt suction vacuum cleaner

Advertising Agency: Y&R, Beijing, China
Chief Creative Officer: Nils Andersson
Creative Directors: Donghai Liu, Ronnie Wu
Copywriters: Donghai Liu, Gao Han, Nils Andersson
Art Directors: Ronnie Wu, Rex Rui, Roy Luo
Photographer: Zhou Yulong
Account Supervisor: Charles Sampson
Advertiser's supervisor: Summer Liu
Retouching: Dtm Photography Agency
Production: Shi Jian
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roberals's picture

done

roberals
Activity Score 9
Reality Check's picture

It all looks familiar but strange, and engaging enough to suck you in.

Reality Check
Activity Score 2539
Winter's picture

haha not the lights again!

Winter
Activity Score 77
Ngee Ann Polytechnic, School of Film & Media Studies, Diploma in Advertising & Public Relations, Currently having an internship in Ogilvy & Mather Singapore, Redworks Interactive
Olafski001's picture

stuff that sticks to the ceiling for a vacuum cleaner
this can't be the first time, right?

Olafski001
Activity Score 1193
Copywriter |
Phillhb's picture

Haha i had to laugh at this one

Phillhb
Activity Score 298
morse's picture

It's good, but there was a somewhat similar idea, just much more scary: http://adsoftheworld.com/media/tv/dirt_devil_the_exorcist

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Wordnerd's picture

it's not similar. same product, same idea, same execution. and dirt devil wasn't even the first. with that staff of credits it's even more shameful

Wordnerd
Activity Score 6692
Copywriter
Brainsugar's picture

Finally, someone with a memory! Thanks dude.

Brainsugar
Activity Score 1631
Copywriter
Boxey's picture

haha

Boxey
Activity Score 8879
Melaleuca In-House
Manoma's picture

Old idea... and a little violent here No ?

Manoma
Activity Score 1108
Copywriter
luispiter's picture

jajajajaja.... jajaja me encanta

luispiter
Activity Score 2756
comunication
ace85le's picture

Best of the 3.

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Manoma's picture

Yess...
This morning waking up, about this ads i was thinking that the fact to exist before (in an other country in addition) don't turn it in bad idea.

You right.

May be the globalisation of the "ads survey" is too hard...
We are not supposed to know every ads, in each country since the 20 years before...

so Ok i rectify my rate :

Manoma
Activity Score 1108
Copywriter
Manoma's picture

However :

today on the front page of "joe la pompe" :
(is it a hasard ? this site (specialised in cut/copy ads) speaks about two film on exactely the same idea ;-)) :

http://www.joelapompe.net/

The links :

The old movie in 1997 :
http://www.dailymotion.com/video/xiuywi_aspirateur-1997_creation

The new movie in 2011 :
http://www.culturepub.fr/videos/dirt-devil-the-exorcist-vost

Manoma
Activity Score 1108
Copywriter
Glut's picture

and?

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
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