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Electricity

Published/Aired: 
March 2007
 Electricity

Description

Caption

Mentitas. Stop the torture. Strong mints.

Advertising Agency: Lowe Porta, Santiago, Chile
Creative Director: Kiko Carcavilla
Art Directors: Mariano Pérez, Gonzalo Navarro, Jose Carcavilla, Damián Balmaceda
Copywriter: Pablo Gallardo
Illustrators: Ricardo Salamanca, Damián Balmaceda
Photographer: Ojo Nieve
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levilevi's picture

Whips! Chains! Needles! Car batteries! Looks like an off-the-hook sex dungeon. This ad would definitely catch my attention and entertain me if I saw it on the metro. But why is the nose so phallic? Dayum.

levilevi
Activity Score 58
Web Designer/Developer
Nthngmn's picture

great illustration.

Nthngmn
Activity Score 626
Art Director
Figueiro's picture

Very cool this campaign, good art.

Figueiro
Activity Score 43
Art Director
fersvax's picture

Beautifully ugly. Excellent work. And, Levilevi, every nose without a face looks phallic.

fersvax
Activity Score 1239
Art Director |

FER.

Rusio's picture

Everytime I see this kind of ads I think in PS2.
Soo TBWA/Paris art direction.

Rusio
Activity Score 326
Copywriter
slim's picture

Great concept, brilliantly executed. Should do well.

slim
Activity Score 1047
Copywriter
Desi's picture

Beautiful.

Desi
Activity Score 1042
roman-schwienbacher.com's picture

?????? some how nice, but in deed very much ps2 look_a_like kind of thing.

roman-schwienba...
Activity Score 1021
Photographer
adstrike's picture

art direction at the best...

adstrike
Activity Score 334
Copywriter
ozamu's picture

Simplemente increible...El concepto de partida es muy bueno eso ayuda a cranear muchas ejecuciones pero esta que estamos viendo el muy bueno sobre todo por que logra algo muy importante: "rompe esquemas graficos", es decir es atipico dentro de la direccion de arte nacional y eso demuestra que tanto los directores de arte como la agencia siempre esta un paso mas adelante de la media nacional...Ademas tecnicamente tiene una cercania a los estilos graficos de los años '60 pero con mutacion grafica del "hoy", tanto los colores como la integracion y el uso de la plasticina como parte de la tecnica le da mucho mas valor al trabajo...Eso demuestra que la direccion de arte no es solo estar frente aun computador y graficar si no tambien maquetear, sacar foto, trabajar con las manos...Algo que en muchas agencias se a perdido ahi esta la base funcional de una buena idea: pensarla, conceptualizarla y ademas crearla con las manos y despues con la tecnologia...Gran combinacion...Ufff ademas eso sumale a salamanca jajajaja...Excelente pieza...Felicitaciones

ozamu
Activity Score 60
Other
empty bin's picture

OK Maggito... it seems like you are the author of this stuff, aren't you?

empty bin
Activity Score 10
Art Director
Disco Munky's picture

The torture is a bit full on. Feet in a bucket of water getting electrocuted?!

Nice visual style though. Like an S&M version Wallace and Gromit,

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

adstrike's picture

maggito eres como muy malito... definitivamente principiante, less words, please keep cometaries simple and smart.

adstrike
Activity Score 334
Copywriter
Have Heart's picture

Award winning potential.

Have Heart
Activity Score 922
Art Director
brandsurgeon's picture

I love it! Typical bad-breath torture!

Hey can anyone work with these lines: When you wake up in the morning,
Pray to God that you may live.
Chew Mentitas so others may live, too.

I got a TV script I wrote. Can I post the script for critique?

brandsurgeon
Activity Score 693
Copywriter |

Most times, worst enemies used to be best friends...

Oscar MyM's picture

Señores: muy buena ejecucuón.

Oscar MyM
Activity Score 33
Publicist, Sancho BBDO
Oscar MyM's picture

Señores: muy buena ejecución.

Oscar MyM
Activity Score 33
Publicist, Sancho BBDO
Sever's picture

u know its funny how all those "art directors" are tryin to get credits of skillz of 2 persons...
Congrats, SALAMANCA and PABLO GALLARDO.

Sever
Activity Score 41
Freelancing
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