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Agency Network: 
Published/Aired: 
April 2010

Description

Print advertisement created by DDB, Chile for Elastosello, within the category: Industrial, Agriculture.

Caption

Acoustic Insulation
Elastosello

Advertising Agency: DDB, Santiago, Chile
Executive Creative Directors: Simón Subercaseaux, Matías Lecaros
Creative Director: Eddy Fernández
Art Directors: Cristián Seisdedos, Sergio Duarte, Tomás Garís, Matías
Copywriters: Eddy Fernández, Cristián Seisdedos
Photographer: Gonzalo Arévalo
Illustrator: Gonzalo Arévalo
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Highest Rated

dthlb72's picture

I think this brilliant enough, the picture tells the message

dthlb72
Activity Score 545
Art Director, ADK Malaysia
thaistylez's picture

what is the product anyway?

thaistylez
Activity Score 224
Burapha University
Tyler Durden's picture

I believe it's a foam to isolate the noise. Good art by the way

Tyler Durden
Activity Score 7
Art Director at DDB Chile
MJStinson77's picture

Nice. Beautiful photography!

MJStinson77
Activity Score 601
Copywriter at Erwin-Penland |

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

gioborde's picture

Hmm, WHERES THE NOISE HERE?, It isolates your house, thus the analogy of lifting you away, but even if the hpouse ios not lifted, theres no noise in the landscape either...would have worked with some noisy environment.

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

Molecule's picture

it works. the landscape effect is what you get when you use this stuff if you live in an apartment.

Molecule
Activity Score 435
Copywriter
Dzsoi's picture

Yeah, but either you use the landscape environment or the lifted house thing, but both are too much, it is like... advertising a loud earphone with a guy with huge ears AND two big loudspeaker stuck to his huge ears. One ad, one idea.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Serafín's picture

Brillant!

Serafín
Activity Score 16
Copywriter
atb2005's picture

Molecule is right. The landscape here is a metaphor for the product. So it is the landscape that "envelopes" your home; the sky above, the lake or field below.

atb2005
Activity Score 13557
Dadaism's picture

Metaphor at its best!!!!!

Dadaism
Activity Score 161
Darling Design
Blike's picture

Bravo!

Blike
Activity Score 28
dthlb72's picture

I think this brilliant enough, the picture tells the message

dthlb72
Activity Score 545
Art Director, ADK Malaysia
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