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Para olympics

Campaign
Agency Network: 
Published/Aired: 
January 2009

Description

Print advertisement created by BBDO, Mexico for El Universal, within the category: Media.

Caption

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Advertising Agency: BBDO Mexico
Executive Creative Director: Héctor Fernandez
Creative Directors: Agustín Esteban, Carlos Oxte
Art Director: Alex Galván
Copywriter: Jose Luis Ruiz de Azua
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Highest Rated

Guest's picture

i think its great gets the message across good :)

Guest
Dale's picture

This is a well done campaign. I like that it is clever, speaks to the target audience and shows a benefit. Good job.

Dale
Activity Score 370
Copywriter at Euro RSCG |

- The only thing more rare than a good ad is a good guest comment -

NatalieM's picture

Agreed!

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

Guest's picture

this is great. very good!!

Guest
Guest's picture

Well, it's not really true. I mean, in a newspaper, the entire month won't be about the para olympics. One day might be, and if you don't get the paper that day you will have missed the story completely. So shouldn't it really be about the stories you might have missed?

Guest
thirty6chambers's picture

there are usually ongoing stories that develop over the span of days to months... you know like.... gaza?

thirty6chambers
Activity Score 1464
Art Director
Guest's picture

Sure, but if you missed a day of that will you be "in the dark". No, it's 2009. There's the Internet, cable, news networks - a variety of ways you'll receive the news. Not subscribing to a paper worked in 1980. Newspapers, unfortunately, are not timeless.

Guest
Guest's picture

Loooooove it ;)

Guest
pindaro's picture

Even though I love the art direction and the feel of this, I don't think the calendar gets across fast enough.
the games are on very specific dates and somehow i think that it would add a lot more to readability of the ad.
I know it probably would ruin the simplicity of the image, but would contribute a lot to the effectiveness of the piece.

pindaro
Activity Score 524
Creative Director |

www.pindaro.info

Guest's picture

Me parece una campaña muy aburrida!!!!

Guest
purplehazegirl's picture

really like the campaign.. nice idea....

purplehazegirl
Activity Score 52
Photographer
roman-schwienbacher.com's picture

fanastic campaign

roman-schwienba...
Activity Score 1021
Photographer
Guest's picture

not quite there in terms of message benefit and concept. 5/10

Guest
Guest's picture

i think its great gets the message across good :)

Guest
Boxey's picture

i like

Boxey
Activity Score 8879
Melaleuca In-House
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