Agency Network: 
January 2009

Print advertisment created by BBDO, Mexico for El Universal, within the category: Media.


Advertising Agency: BBDO Mexico
Executive Creative Director: Héctor Fernandez
Creative Directors: Agustín Esteban, Carlos Oxte
Art Director: Alex Galván
Copywriter: Jose Luis Ruiz de Azua

Comments (26)

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slip's picture
Activity Score 919

Enlighten me somebody? What's the message?



ra3d's picture
Activity Score 4

i agree with YOU slip ,what is the point ?

loader's picture
Activity Score 1146

instead of buying the newspaper almost every day (and not getting the full picture of news)
you can subscribe and become better informed.

Davosk's picture
Activity Score 4815

We posted at exactly the same time. Almost.

pindaro's picture
Activity Score 524

It doesn't come across very clearly.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

That's because neither the copy nor visual is helping one another to make a cohesive message.

Davosk's picture
Activity Score 4815

The point is, if you subscribe to this newspaper, then you get the full story everyday of the week. Not hard to get.
Nice job.

Guest's picture

i think that if you don't suscribe you'll never know who died. i think it's ok.

Guest's picture

it's a good campaign. (for those of us that "get it")

luispiter's picture
Activity Score 2756
ORISHAS76's picture
Activity Score 344

The point is, if you subscribe to this newspaper, then you get the full story everyday of the week. Not hard to get.

Si esa es la idea, pues no me parece q cumple mucho.
Cada noticia plasmada ahí pasó sólo en un día. Si lo compraste ese día pues ya tienes no tienes que suscribirte.
No creen?

Es cierto que cada día puede complementarse más la noticia, pero entonces eso no comunica este anuncio.

Guest's picture

yo creo que si cumple. El mensaje está hecho metafórica y no literalmente. Creo que la idea es clara.

Guest's picture

nice idea.

NatalieM's picture
Activity Score 1685

Clear message. Good work.

Guest's picture

Cómo que no le entienden!!!!!! Es buena pieza!!

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

Okay, how many of us (who have been in the business for AT LEAST the last 10 years) have seen this concept done over and over again especially for a newspaper/media client?

"Find out what you've been missing." "Get the full picture." "Without it, you're only seeing half the picture."

However you choose to say it, this type of message has long lost any significant meaning and impact, and the gimmick its novelty...

Guest's picture

Maybe they publish the mortuary announces only in the paper edition.
And not in the online edition.
Stupid guessing..but....

Crave's picture
Activity Score 95

got the whole picture! nicely done!

Guest's picture

This campaign implies that stories take a month to tell.
This is not true.
And yes the whole "get the whole picture" approach is feeling a bit lapompe

Guest's picture

no no no no no!!!!
no es una metafora es un periodico mal informado!!!!
Dame toda la noticia o me sentire estafado!!!

pawan nimrani's picture
pawan nimrani
Activity Score 44

thik-thik hai

Guest's picture

So it means they tell u the same story for a whole month? Boring paper..

Mai_Maged's picture
Activity Score 123

It is very nice for Subscribing ad
In 18 days 971 Palestinians killed by Israel including 311 children & 100 women, 4281 injured

Guest's picture

This poster should be banned.

Guest's picture

"It works, it refers to the funeral of Juan Camilo Murillo, Secretary of State. It was a shocking news here in Mexico, because he died in a light aircraft crashed in the middle of the city. For several days were speculations of what happened that day, so i think the ad works..

They should have been explained it when they uploaded it; because of its cultural background"

"claaro que cumple! porque esa noticia se refiere al avionazo que sucedió en el D.F. donde murió el secretario de gobernación, Juan Camilo Murillo.. esa noticia no era para enterarse en un sólo día de todos los hechos... No es cualquier noticia, fue un hecho que sacudió al país de dudas. Si no le entienden, es porque está hecho para México."

eldeadevis's picture
Activity Score 306

I think it works ok. The whole trick it´s at the "Subscribe" text: "Subscribe, that way you won´t miss anything, and you will be given a day by day developement of that special news.