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Cannon

Campaign
Agency Network: 
Published/Aired: 
April 2010

Description

Print advertisement created by Euro RSCG, Uruguay for El Observador, within the category: Media.

Caption

CHESS COURSE
Following the Lincoln Maiztegui Casas column turns you into an unbeatable opponent.

Advertising Agency: Euro RSCG Gurisa, Montevideo, Uruguay
Creative Director: Marcelo Waintraub
Art Director: Guillermo Larrosa
Copywriters: Gastón Rosa, Andrea Charpantier
Illustrator: Guillermo Larrosa
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Marlus Lau's picture

Hummm...I'm not sure if I get this...

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Billoughsby's picture

Hint: How to outmatch your opponent -- read our column

The oddness of these images is what appeals to me. They exhibit the naivete and literal thinking of a child. If this was a big production with CGI and photography, that might not gain it anything. But I think it works beautifully here.

Billoughsby
Activity Score 5144
Art Director |

That's it.

manumartin5's picture

its different.. and it will definitely catch viewers attention..!!!

manumartin5
Activity Score 1196
Art Director at Infinity Advertising Services Pvt. ltd.
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