Agency Network: 
April 2013

Print advertisment created by DDB, Bolivia for El Diario, within the category: Media.

Undistorted truth.

Advertising Agency: DDB, Bolivia
Executive Creative Director: Henry Medina
Art Director: Moisés Calzada
Account Director: Emanuelle Medina
Client Team Director: Antonio Carrasco

Comments (11)

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certaintly's picture
Activity Score 3994

for some reason this visual gives me hard deja-vu

anyway, it works but it´s pretty bland

certaintly's picture
Activity Score 3994
morse's picture
Activity Score 18024

I don't get this campaign. Anyone cares to explain?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

certaintly's picture
Activity Score 3994

this newspaper doesnt distort the truth/reality.

or more literally: what you see is what you get.

it's a simple, concise way of giving that message, but the concept itself is just boring and frankly overused in this category

Marceleza's picture
Activity Score 23

Thats Messi, he comes with the ball, score 3 goals and boom!!! Newspaper cover page!!!

certaintly's picture
Activity Score 3994

hopefully tomorrow he can score 4!

Gandalfthecat's picture
Activity Score 228

I deeply applaud the ambition and intelligence of the creative, but I think it takes JUST a bit too long to reach the "I get it moment".

Andrej Troha's picture
Andrej Troha
Activity Score 613

It's not the eye that distorts the images. It's the brain. OK? It's simple elementary school biology. Speaking about elementary school:

Kazu Sato's picture
Kazu Sato
Activity Score 107

People wouldn't get it in the snap.

kleenex's picture
Activity Score 50610

I don't think ti works.

jackblack's picture
Activity Score 2357

Do your eyes normally distort things? or is it the verbal explanation of a scenario? Not working for me I'm afraid.