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Axl

Campaign
Agency Network: 
Published/Aired: 
June 2011

Description

Print advertisement created by La Facultad, Ecuador for El Comercio, within the category: Media.

Caption

The real fathers of the music

Advertising Agency: La Facultad, Quito, Ecuador
Creative Team: Xavier Barona, Miguel Salazar, Andrés Freile, Luis Riera, Eduardo Revelo, Gabriel Mora
Photographer: Ramiro Salazar
Producer: Mario Mena
Agency producer: Dalila Medina
Retouching: Andrés Freile
Make up: Lucy da Silva
Costumer: Yadira Intriago
Account supervisor: Paola Salas
Account director: Ana Isabel Bejarano
Additional credits: Marcelo Tamayo, Santiago Zumárraga, Cristina Yépez, Ana Julia Ayala, Elizabeth Vera
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alvord's picture

uhmmm... vivaldi met axl rose? forced.

alvord
Activity Score 201
cacurnio's picture

it´s not met... it´s hatched

cacurnio
Activity Score 26
Creative Director at jwt mexico
alvord's picture

too literal...

alvord
Activity Score 201
CuriousPencil's picture

I can see this idea came from; I can see why they did this: and seeing that it's aimed at a Sunday Tabloid Audience, I have to say that it is most likely A Highly Effective Way To Make The Audience Spend.

It is, therefore, in its own context, a success, so, grudgingly, good and in that respect an 8.
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From a pedantically professional perspective, below our line however: shoes are too small, child's too staring in its mother's eyes, floating script's too flat, probably didn't have that kind of skirting to walls in that era, and something about spacing with gold buttons.

But beautiful art direction nonetheless, nobody noticed.

CuriousPencil
Activity Score 4225
Copywriter
ace85le's picture

I think the execution is nice.

ace85le
Activity Score 3935
Marketing Manager |

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www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

atb2005's picture

I find it silly. And not even ONE female baby? Ok.

atb2005
Activity Score 13557
Olafski001's picture

i think it's a fun campaign

Olafski001
Activity Score 1193
Copywriter |
Glut's picture

lame series

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Argonath's picture

Its a baby doll o.O

Argonath
Activity Score 83
Geimima's picture

it's more fun if in these series are 'the father of the king of'

Geimima
Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

Yordani's picture

No encontraron buenos referentes musicales en Ecuador o por lo menos en América del Sur o en América Central. Los artistas norteamericanos e ingleses son únicos que han aprendido de esos grandes maestros de la música. Si la idea es buscar artistas de la música de fama mundial creo que América ha dado bastantes artistas al mundo. Juan Luis Guerra, Silvio Rodriguez, Fito Paez, Carlos Gardel, Gustabo Cerati, Luis Miguel, Armando Manzanero,miles.

Yordani
Activity Score 4
Other |

Publicista

the true's picture

mmmm...

the true
Activity Score 70
Copywriter
rikosam's picture

Well, i like the reference to the old ages!

rikosam
Activity Score 19
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