Agency Network: 
September 2012
EL AL Print Ad -  Jifnabad


Print advertisement created by McCann, Israel for EL AL, within the category: Transport.


Some attractions are a must-miss. Direct flights to the Far East, without unnecessary layovers in the Near East.

Advertising Agency: McCann Erickson, Tel Aviv, Israel
VP Creative: Itay Galon
Creative Director: Rafi Barel
Art Director: Gilad Hirsch
Copywriters: Udi Avital
Illustrator: Guy Harlap
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mr.x's picture

This ad feels a bit racist. Does anyone agree?

Activity Score 998
Forsbergs Skola
Guidos's picture

Don't see the racism in it..
I think it's good, but the copy could be better. Maybe it got lost in translation.

Activity Score 163
andylefty's picture

I think strategy is good. Execution could maybe be funnier.

Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
robthelad's picture

It's not racist, just sating that some countries are not great places to lay over.

Activity Score 120
Copywriter at Mobious Ltd & Rare Bit Ltd
Shawali's picture

There is no racism here. But an Israeli ad making fun of neighbouring Arab countries isn't the smartest nor the most sensitive move...

"Condescending" would be a more appropriated word.

Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

N17's picture

I think it's funny and not racist for sure.
It reminds of this, in a good way:

Activity Score 475
Creative Director
kleenex's picture

I like it.

Activity Score 51110
Web Designer/Developer
Siddarth Basavaraj's picture

It's a nice ad, I liked it

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

TrêsMídias's picture

No, no and no!

Activity Score 1468
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