Agency Network: 
September 2012

Print advertisment created by McCann, Israel for EL AL, within the category: Transport.

Some attractions are a must-miss. Direct flights to the Far East, without unnecessary layovers in the Near East.

Advertising Agency: McCann Erickson, Tel Aviv, Israel
VP Creative: Itay Galon
Creative Director: Rafi Barel
Art Director: Gilad Hirsch
Copywriters: Udi Avital
Illustrator: Guy Harlap

Comments (9)

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mr.x's picture
Activity Score 998

This ad feels a bit racist. Does anyone agree?

Guidos's picture
Activity Score 163

Don't see the racism in it..
I think it's good, but the copy could be better. Maybe it got lost in translation.

andylefty's picture
Activity Score 4535

I think strategy is good. Execution could maybe be funnier.

robthelad's picture
Activity Score 120

It's not racist, just sating that some countries are not great places to lay over.

Shawali's picture
Activity Score 8442

There is no racism here. But an Israeli ad making fun of neighbouring Arab countries isn't the smartest nor the most sensitive move...

"Condescending" would be a more appropriated word.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

N17's picture
Activity Score 475

I think it's funny and not racist for sure.
It reminds of this, in a good way:

kleenex's picture
Activity Score 51044

I like it.

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

It's a nice ad, I liked it

Love creating ads..

TrêsMídias's picture
Activity Score 1468

No, no and no!