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India

Campaign
Agency Network: 
Published/Aired: 
July 2011

Description

Print advertisement created by McCann, Israel for EL AL, within the category: Transport.

Caption

Fall asleep in Tel Aviv, wake up in India

Advertising Agency: McCann Erickson Tel Aviv, Israel
Creative Director: Eldad Weinberger
Art Director: Naor Itzhak
Copywriter: Ad Noy
Illustrator: Geffen Rafaeli
Designer / Retoucher: Yan Fedoroff
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kleenex's picture

I love the art.

kleenex
Activity Score 51110
Web Designer/Developer
lawrencevon's picture

pretty... soothing :)

lawrencevon
Activity Score 143
Creative Director at Lawrence Antaran
prasanno's picture

pleased my eyes. ;)

prasanno
Activity Score 102
Graphic Designer
prasanno's picture

pleased my eyes. ;)

prasanno
Activity Score 102
Graphic Designer
Lazarus's picture

The art direction is great. Well done.

Lazarus
Activity Score 1536
Creative Director
mas.minhthu's picture

lovely series, lovely art direction. Still wonder what direct flight to South America to do with India?

mas.minhthu
Activity Score 52
Public Relations at RMIT Vietnam |

I got nothing but a mind and a smile

nerio's picture

this one is for a flight from Tel Aviv to India... the others are promoting flights to Thailand and South America... basically saying they fly to those destinations

nerio
Activity Score 166
Web Designer/Developer
mas.minhthu's picture

Yeah I understand what they are trying to convey. Just wondering why they put the tagline like that, because the ad is talking about direct flights to India, why didn't they put the tagline about India too? It would confused viewers if they only see one ad not the whole series.

mas.minhthu
Activity Score 52
Public Relations at RMIT Vietnam |

I got nothing but a mind and a smile

7h3o's picture

Exactly -- it's confusing and sloppy copy. It's South America, fer chrissakes

7h3o
Activity Score 166
Copywriter
sukhdev's picture

nice artwork!

sukhdev
Activity Score 148
Graphic Designer at Sunshine communciation pvt. ltd
Glut's picture

nice art? c´mon...

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
JosephTBWA's picture

Very beautiful.

JosephTBWA
Activity Score 51
Art Director at Harvard
Marissia's picture

this great artwork really confuses me..

Marissia
Activity Score 14
Art Director
purshotham's picture

Good idea..Cool execution..feast for eyes...

purshotham
Activity Score 457
vidya.shankaran's picture

I loove the art and execution is perrfect!!

vidya.shankaran
Activity Score 724
ace85le's picture

This campaign is like... never been better!

ace85le
Activity Score 3935
Marketing Manager |

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sang's picture

beautifully executed!

sang
Activity Score 53
Art Director at Ogilvy |

black or white

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