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Einstein

Published/Aired: 
January 2007
 Einstein

Description

Caption

Good things come to those who wait.
Agency: Abbott Mead Vickers BBDO, UK
Creative Director: Paul Brazier
Copywriter: Andy McAnaney
Art Director: Christian Sewell
Good things come to those who wait.

Advertising Agency: Abbott Mead Vickers BBDO, UK
Creative Director: Paul Brazier
Copywriter: Andy McAnaney
Art Director: Christian Sewell
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Highest Rated

liar's picture

Sorry dude, after all the explaination, I still can't feel the greatness. How am I suppose to feel this one is great at all?

liar
Activity Score 384
Other
Lee Clow's picture

Has to be one of the most
amazing baselines ever written.
Been allowing for great work for
so many years. Rock on.

Lee Clow
Activity Score 46
Creative Director
greycells1's picture

this is cool!
idea compliments the one in the visual!

greycells1
Activity Score 82
Copywriter
HV's picture

Once again, brilliant work from BBDO London on Guinness!

Topnodge!!

HV
Activity Score 212
Art Director
copycomoelcopi's picture

great concept. fine solution. beautiful work.

copycomoelcopi
Activity Score 822
Copywriter
Nesquik's picture

Hats off

Nesquik
Activity Score 32
Copywriter
RAZ21's picture

brilliant

RAZ21
Activity Score 255
Copywriter |

"there's nothing more difficult than a line"p.picasso

BozzaNova's picture

and the line really reflects the charactor of Guinness...
(when asking for Guinness, you've to wait a bit longer than other beers.)

BozzaNova
Activity Score 49
Other at Graduates Team, trying to get a placement in London
Ag's picture

Because of the froth, right?? It takes longer to go down... Is that right?

Ag
Activity Score 305
Copywriter
ellehcimeo's picture

yes.
if you have never ordered one, may i encourage you to do so. it is an aquired taste, but well worth it. a tip, go with someone who knows where to get a good pour, some pubs don't give a crap about the art of pouring a Guiness.
Cheers!

a note on the creative, this one is the very best out of the series, the others look like "ugly sisters". (a term used here often to describe how one piece in a campaign works so much better than the other two. not trying to offend anyone)

ellehcimeo
Activity Score 3376
Art Director
PaulyG_fill in the blank's picture

I agree that the other two don't even come close to this execution. THe beauty of this one is the very subtle change in Einstein. THe other two are in-your-face. There's nothin on the moon, then suddenly there's a person there. Doesn't have the subtlety that this one does, and that's what makes it great for me.

PaulyG_fill in ...
Activity Score 1148
Copywriter
ellehcimeo's picture

you articulated that beautifully. thank you. :)

ellehcimeo
Activity Score 3376
Art Director
Conceptual-eye's picture

Thumbs up BBDO!

Conceptual-eye
Activity Score 99
Art Director
Amigo's picture

nice!

Amigo
Activity Score 43
Art Director |

aMiGo

copywriter.txt's picture

Great work. I don't expect nothing less from AMV.

copywriter.txt
Activity Score 828
Copywriter
Joe76's picture

I love this one! Simply, nice and brilliant.

Cheers BBDO!

Joe76
Activity Score 762
Art Director
msred's picture

this ones my favorite - tis great.

msred
Activity Score 491
Graphic Designer
likethathow's picture

Just becos it is by famous agency do not mean the idea is good.
This campaign is weakest I see before for this brand. Like work from school people.

likethathow
Activity Score 18
Creative Director
liar's picture

Sorry dude, after all the explaination, I still can't feel the greatness. How am I suppose to feel this one is great at all?

liar
Activity Score 384
Other
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