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You need to have balls, South Africa

Campaign
Agency Network: 
Published/Aired: 
May 2010

Description

Print advertisement created by Complot, Uruguay for Ego, within the category: Fashion.

Caption

To win as a visitor, you need to have balls.

Advertising Agency: Complot, Montevideo, Uruguay
Creative Director: Sebastian Blanco
Art Director: Leticia Varela
Copywriter: Matias Guerreros, Julio Matos
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Guest's picture

wow

Guest
Guest's picture

Flag is displayed incorrectly in its vertical state.

Guest
Hiperion's picture

too much uruguayo
I dont get it
Good advertising is universal

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Dzsoi's picture

I guess this is about an underwear that keep your balls fixed, close to your body, so you (feel you) have balls. And they say: in many (football) situations you need them. Maybe I'm wrong, it's not clear.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Guest's picture

Hm, i don't see balls here. Looks like a woman in mans underwear

Guest
Billoughsby's picture

That undie shot looks like a big M. They're channeling the MTV logo

Billoughsby
Activity Score 5150
Art Director |

That's it.

HappyHour's picture

agreed...thought it was for MTV from the thumbnail

HappyHour
Activity Score 2381
Guest's picture

In spanish It's understood perfectly. The word "balls" is never said in the statement, just implied. Cool copy.

Guest
Chris's picture

more flags.. if i had a dollar for every flag ad posted, i could just possibly buy an ipad.

Chris
Activity Score 1935
Art Director
Rastamathamba420's picture

Grandes titulares! me gusta la campaña completa

Rastamathamba420
Activity Score 251
Art Director at Ogilvy & Mather Guatemala |

http://www.behance.net/panchito420

http://fcoutino.blogspot.com

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