Description
Print advertisement created by Lowe, Costa Rica for EG Repellent, within the category: Pharmaceutical.
Attractive to mosquitoes?
General Creative Director: Javier Zeledón
Creative Directors: Franklin Guevara
Art Director / Illustrator: Marco Campos
Copywriter: Andrea Touma
i get it, its clever but NO MORE X-RAY ADS PLEEEEEEAAAASSSSEEE!
Sweet.
It's true, X-ray ads are very cliche...
However in this case they're quite nice. We'll just have to erase all those other stupid ones from our memory, and everything will be just fine!
:)
X-rays are old stuff, but this ad uses them in a clever way. Like it.
"Why go on living when we can bury you for $49.50?" (Once Upon A Time In America)
Visuals are appealing. But when I think of bugs attracted to light I think moths and other nocturnal critters.
---------------
I think, therefore... yeah.
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