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Fluorescent arm

Campaign
Agency Network: 
Published/Aired: 
June 2008

Description

Print advertisement created by Lowe, Costa Rica for EG Repellent, within the category: Pharmaceutical.

Caption

Attractive to mosquitoes?

Advertising Agency: Publimark Lowe, Costa Rica
General Creative Director: Javier Zeledón
Creative Directors: Franklin Guevara
Art Director / Illustrator: Marco Campos
Copywriter: Andrea Touma
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Rabubi's picture

I don't think this works at all. This kinda says that mosquitoes are attracted to brittle bones.

Rabubi
Activity Score 560
Copywriter
Tincho's picture

This is WRONG. What should be attractive to the mosquitoes is the skin, not the bones...!!!

Tincho
Activity Score 1093
Art Director
simon.gross's picture

I agree.

Also, the x-ray idea visually overpowers the mosquitoes-attracted-to-light idea. It's confusing.

simon.gross
Activity Score 541
Copywriter at Clemenger BBDO
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