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McPherson

Campaign
Agency Network: 
Published/Aired: 
June 2011

Description

Print advertisement created by FCB, New Zealand for Effie Awards, within the category: Professional Services.

Caption

Lachie McPherson's wife is a judge.
And she hasn't quite decided yet.

Advertising Agency: DraftFCB, Auckland, New Zealand
Executive Creative Director: James Mok
Creative Director: Matt Simpkins, Chris Schofield
Art Directors: Kelly Lovelock, Steve McCabe
Copywriters: Steve McCabe, Kelly Lovelock
Producer: Kelly Gillard
Account Director: Fleur Head
Planner: Olivia Prentice
Photographer: Tim White
Retoucher: Graeme Cooper
Designer: Will Pickering
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Bob.C's picture

And the point of the copy of this was?

Bob.C
Activity Score 1157
Copywriter at Convince Ltd |

= http://we-convince.com/ =

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