Agency Network: 
June 2011

Print advertisment created by FCB, New Zealand for Effie Awards, within the category: Professional Services.

Paul Catmur's dog is on the jury.
He'd rather lick his balls than look at ads.

Advertising Agency: DraftFCB, Auckland, New Zealand
Executive Creative Director: James Mok
Creative Director: Matt Simpkins, Chris Schofield
Art Directors: Kelly Lovelock, Steve McCabe
Copywriters: Steve McCabe, Kelly Lovelock
Producer: Kelly Gillard
Account Director: Fleur Head
Planner: Olivia Prentice
Photographer: Tim White
Retoucher: Graeme Cooper
Designer: Will Pickering

Comments (6)

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ace85le's picture
Activity Score 3935

Well so much coming from an effie ad? I give credit for the forced edginess but I'll just shrug and move on. The whole series look commoditized and doesn't entice me to submit anything.


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My_friend_Goo's picture
Activity Score 292

Let's write something controversy, people might mistake it for creativity

_tj_'s picture
Activity Score 133

Can you show us a few dozen more executions; I don't quite get it yet.

kleenex's picture
Activity Score 50204



drkstr17's picture
Activity Score 67

3rd strongest. I agree with most people about the overkill thing though. Show us 3-5 of your strongest executions and that's all we need to "get it."

Bob.C's picture
Activity Score 1159

An who said the days of drinking at lunchtime were over (please don't say anyone was sober when this went out). Is dogs licking their balls edgy, dynamic, punchy? Yes if you're targeting thirteen year old boys in a comic, otherwise probably not.