Agency Network: 
April 2010


Print advertisement created by Euro RSCG, United States for Effen Vodka, within the category: Alcoholic Drinks.


There's nothing more satisfying than Effen on a plane.

Advertising Agency: Euro RSCG, Chicago, USA
Creative Director: Blake Ebel
Art Directors: Amanda Butts, Rei Young, Blake Ebel
Copywriter: Elyse Maguire
Photographer: Tony D'Orio
Retoucher: Scott Giannini
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Dzsoi's picture

Okay. Is there any idea hiding here?

Activity Score 8532
Copywriter at junior copywriter
Matt Tonkin's picture

The idea is behind the name effen. sound like f-ing, or fucking. Nothing like fucking on a plane.

Matt Tonkin
Activity Score 168
Art Director at Northern Productions Inc.
Dzsoi's picture

Thx :)

Activity Score 8532
Copywriter at junior copywriter
akshaysrikar's picture

hahaha.. funny.

Activity Score 420
mikeelrapido's picture

Nice visual and funny text - this is idea...

Activity Score 1929
Copywriter at Evo S.C. |


bobby666's picture

good photography.

Activity Score 1460
RMG Connect, India
ek kanya's picture

love the photography. cool.

ek kanya
Activity Score 814

am an advertising junkie | read my flog at

SAM75's picture

colorful persons in gray scale photos. So what?

Activity Score 220
Shawali's picture

A hot stewardess and vodka, what else? So 80's...

Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

RSimmonds's picture

Thats why it works...

Activity Score 68
angieraj's picture

I think the creative director forgot the rest of the idea somewhere...

Activity Score 428
Turrino Advertising LLC |

Cognito Ergo Sum

Adaddicted's picture

If they had served it to those 19 idiots, would've saved some thousand souls.
P E A C E !

Activity Score 3435
Art Director |


Shadow Ops's picture

OK guys...this is what it is. It's hot chicks with innuendo with sweet photography. It's like the sexy Cutty Sark ads from a few years ago that looked great only these have a brand headline that will make college kids giggle. These ads are fine...not awesome not absolutely horrible. Will probably end up on some kids wall somewhere. Better than where most ads end the landfill.

Shadow Ops
Activity Score 148
Copywriter |

Let's keep advertising fun

andyStock's picture

I think what your missing is the brand name 'Effen' sounds like 'effin', as in effin (f**king) hell. So the tagline is a play on the sentence "There is nothing more satisfying than f**king on a plane".

Activity Score 666
atb2005's picture

I think a lot of non native speakers are missing it. Hence, the guy in the other ad has one eyebrow raised! :-) It's all tongue in cheek!

Activity Score 13557
cabracabriola's picture

I did not like.

Activity Score 15
Pedestrian's picture

And entire campaign built around a pun. No thanks.

Activity Score 492
art.vs.commerce's picture

too easy

Activity Score 566
Art Director
Roger Keynes's picture

It's not the effen campaign's fault.
Who named that effen brand to begin with?

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Roger Keynes's picture

It's not the effen campaign's fault.
Who named that effen brand to begin with?

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

John van de Vorstenbosch's picture

I didn't get the joke untill I red the comments. But I'm no native speaker.

How was this recieved/interpreted by consumers?

John van de Vor...
Activity Score 216
Copywriter at Hansnel Group
perromalo's picture

make me want to star drinking... not vodka, obviously

Activity Score 429
Creative Director at Mateo&co
MattShannon's picture

I really like the lighting and post production on all of these images in the series.

Activity Score 17
Art Director at Ecolab
Guest's picture

even non-english speakers can read the body language, comeon you dumb mother Effers:


Guest's picture

What? You're out of Effen Vodka!!!! Hahaha. Funny ... but without 'class'.

boogieelephant's picture

my favorite ad. very inviting.

Activity Score 3
ffffffwhat's picture

Oooh soundalike pun. Next.

Activity Score 261
Art Director
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