Agency Network: 
April 2010

Print advertisment created by Euro RSCG, United States for Effen Vodka, within the category: Alcoholic Drinks.

There's nothing more satisfying than Effen on a plane.

Advertising Agency: Euro RSCG, Chicago, USA
Creative Director: Blake Ebel
Art Directors: Amanda Butts, Rei Young, Blake Ebel
Copywriter: Elyse Maguire
Photographer: Tony D'Orio
Retoucher: Scott Giannini

Comments (27)

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Dzsoi's picture
Activity Score 8532

Okay. Is there any idea hiding here?

Matt Tonkin's picture
Matt Tonkin
Activity Score 168

The idea is behind the name effen. sound like f-ing, or fucking. Nothing like fucking on a plane.

Dzsoi's picture
Activity Score 8532

Thx :)

akshaysrikar's picture
Activity Score 420

hahaha.. funny.

mikeelrapido's picture
Activity Score 1929

Nice visual and funny text - this is idea...


bobby666's picture
Activity Score 1460

good photography.

ek kanya's picture
ek kanya
Activity Score 814

love the photography. cool.

am an advertising junkie | read my flog at

SAM75's picture
Activity Score 220

colorful persons in gray scale photos. So what?

Shawali's picture
Activity Score 8442

A hot stewardess and vodka, what else? So 80's...

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

RSimmonds's picture
Activity Score 68

Thats why it works...

angieraj's picture
Activity Score 428

I think the creative director forgot the rest of the idea somewhere...

Cognito Ergo Sum

Adaddicted's picture
Activity Score 3435

If they had served it to those 19 idiots, would've saved some thousand souls.
P E A C E !


Shadow Ops's picture
Shadow Ops
Activity Score 148

OK guys...this is what it is. It's hot chicks with innuendo with sweet photography. It's like the sexy Cutty Sark ads from a few years ago that looked great only these have a brand headline that will make college kids giggle. These ads are fine...not awesome not absolutely horrible. Will probably end up on some kids wall somewhere. Better than where most ads end the landfill.

Let's keep advertising fun

andyStock's picture
Activity Score 666

I think what your missing is the brand name 'Effen' sounds like 'effin', as in effin (f**king) hell. So the tagline is a play on the sentence "There is nothing more satisfying than f**king on a plane".

atb2005's picture
Activity Score 13557

I think a lot of non native speakers are missing it. Hence, the guy in the other ad has one eyebrow raised! :-) It's all tongue in cheek!

cabracabriola's picture
Activity Score 15

I did not like.

Pedestrian's picture
Activity Score 492

And entire campaign built around a pun. No thanks.

art.vs.commerce's picture
Activity Score 566

too easy

Roger Keynes's picture
Roger Keynes
Activity Score 5498

It's not the effen campaign's fault.
Who named that effen brand to begin with?

The Jobless Writer
Will Think for Salary

Roger Keynes's picture
Roger Keynes
Activity Score 5498

It's not the effen campaign's fault.
Who named that effen brand to begin with?

The Jobless Writer
Will Think for Salary

John van de Vorstenbosch's picture
John van de Vor...
Activity Score 216

I didn't get the joke untill I red the comments. But I'm no native speaker.

How was this recieved/interpreted by consumers?

perromalo's picture
Activity Score 429

make me want to star drinking... not vodka, obviously

MattShannon's picture
Activity Score 17

I really like the lighting and post production on all of these images in the series.

Guest's picture

even non-english speakers can read the body language, comeon you dumb mother Effers:


Guest's picture

What? You're out of Effen Vodka!!!! Hahaha. Funny ... but without 'class'.

boogieelephant's picture
Activity Score 3

my favorite ad. very inviting.

ffffffwhat's picture
Activity Score 261

Oooh soundalike pun. Next.