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Agency Network: 
Published/Aired: 
December 2009
Effa Motors M100 Print Ad -  Musician

Description

Print advertisement created by Hifi, Brazil for Effa Motors M100, within the category: Automotive.

Caption

And you, what would you do between a full and an empty tank?

Advertising Agency: Hifi, São Paulo, Brazil
Creative Directors: Omar Caldas
Art Director: Hugo Amaral
Copywriter: Omar Caldas
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morse's picture

Smoking weed? Where did this ran? :)

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

shahid.h's picture

A very different kind of layout...the idea doesn't seme that strong but interesting take on art.

shahid.h
Activity Score 256
Copywriter at OgilvyOne Worldwide,Sr. Copy
beingofageoldgrace's picture

why those stripes, is there any meaning?

beingofageoldgrace
Activity Score 353
Hairball's picture

The idea: good.
The stories: very confusing. Why drugs and terrorists? How does that sell a car?
The execution: interesting but inefficient. Could be done better. The story looks colorful, the product very pale. Liter is spelled with 1 t only.

Hairball
Activity Score 10
Creative Director at San Diego, CA
Itsmrme's picture

The visual is cool but it seems like you may have ran out of ideas because some of the pictures are repeating.

Itsmrme
Activity Score 126
Art Director at Chicago Portfolio School
Ratters77's picture

I saw this on a newspaper here in Sao Paulo, at the gym. Couldnt believe my eyes. The account handler mus be a genius to have sold this to the client.

Ratters77
Activity Score 26
Centoeseis
evikRAM's picture

:-/ ??

evikRAM
Activity Score 349
Administrative |

!! जय श्रीराम !!

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