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Musician

Agency Network: 
Published/Aired: 
December 2009
Description: 

Print advertisment created by Hifi, Brazil for Effa Motors M100, within the category: Automotive.

And you, what would you do between a full and an empty tank?

Advertising Agency: Hifi, São Paulo, Brazil
Creative Directors: Omar Caldas
Art Director: Hugo Amaral
Copywriter: Omar Caldas

Comments (7)

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morse's picture
morse
Activity Score 18024

Smoking weed? Where did this ran? :)

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

shahid.h's picture
shahid.h
Activity Score 256

A very different kind of layout...the idea doesn't seme that strong but interesting take on art.

beingofageoldgrace's picture
beingofageoldgrace
Activity Score 353

why those stripes, is there any meaning?

Hairball's picture
Hairball
Activity Score 10

The idea: good.
The stories: very confusing. Why drugs and terrorists? How does that sell a car?
The execution: interesting but inefficient. Could be done better. The story looks colorful, the product very pale. Liter is spelled with 1 t only.

Itsmrme's picture
Itsmrme
Activity Score 126

The visual is cool but it seems like you may have ran out of ideas because some of the pictures are repeating.

Ratters77's picture
Ratters77
Activity Score 26

I saw this on a newspaper here in Sao Paulo, at the gym. Couldnt believe my eyes. The account handler mus be a genius to have sold this to the client.

evikRAM's picture
evikRAM
Activity Score 349

:-/ ??

!! जय श्रीराम !!

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