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Wall of Fame, Haze

Campaign
Agency Network: 
Published/Aired: 
December 2011

Description

The Wall of Fame, created to celebrate edding’s 50th anniversary, is an interactive live drawing board that features ten pens with which you can graphically perpetualise yourself. After six months, illustrators and others from more than 150 countries did just that, creating a collaborative piece of art consisting of over 150,000 drawings. This unique user-generated content was used for print ads to show what stands behind every edding: the creativity of the people who use them.

Advertising Agency: kempertrautmann gmbh, Hamburg, Germany

Print advertisement created by Kempertrautmann, Germany for Edding, within the category: Office Equipment.

Creative Directors: Simon Jasper Philipp, Christoph Gähwiler, Stefan Walz, Gerrit Zinke, Christian Fritsche
Copywriters: Christoph Gähwiler, Samuel Weiß
Art Directors: Simon Jasper Philipp, Stefan Walz
Illustrator: 40.000 user
Graphic Designers: Tobias Lehment, David Scherer
Production: demodern | digital design studio, Appel Grafik
Account Manager: Niklas Kruchten, Elisabeth Einhaus, Andrea Bison, Dorothea Feurer
Art Buyers: Susi Kastner-Linke, Lina Eggers
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Lawson Hembree's picture

Interesting, but way too busy for me.

Lawson Hembree
Activity Score 444
atb2005's picture

Ivan, if I were you, I would not be putting old campaigns back on the front page just because they won at Epica 2011. Instead I would just put a link in the sidebar that says "Epica 2011 Winners" or something like that. When people click on it they would view all the winners.

atb2005
Activity Score 13557
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