The Wall of Fame, created to celebrate edding’s 50th anniversary, is an interactive live drawing board that features ten pens with which you can graphically perpetualise yourself. After six months, illustrators and others from more than 150 countries did just that, creating a collaborative piece of art consisting of over 150,000 drawings. This unique user-generated content was used for print ads to show what stands behind every edding: the creativity of the people who use them.
Print advertisment created by Kempertrautmann, Germany for Edding, within the category: Office Equipment.
Copywriters: Christoph Gähwiler, Samuel Weiß
Art Directors: Simon Jasper Philipp, Stefan Walz
Illustrator: 40.000 user
Graphic Designers: Tobias Lehment, David Scherer
Production: demodern | digital design studio, Appel Grafik
Account Manager: Niklas Kruchten, Elisabeth Einhaus, Andrea Bison, Dorothea Feurer
Art Buyers: Susi Kastner-Linke, Lina Eggers
Want to Work in Advertising? Zulu Alpha Kilo Is Going To Scare That Idea Out of Your HeadRead More
How Do You Balance Lives And Livelihood in the Face of Disaster?Read More
Would You Repeat What You Say Online To Someone's Face?Read More
Why Publicis Health Global Chief Creative Officer Graham Mills Is Walking AwayRead More