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Tattoo Stickers, 2

Campaign
Agency Network: 
Published/Aired: 
February 2012

Description

Print advertisement created by Y&R, China for Ed Hardy, within the category: Health.

Caption

Ed Hardy. Tattoos without needles.

Advertising Agency: Y&R, Beijing, China
Chief Creative Officers: Nils Andersson, Marcus Rebeschini
Executive Creative Director: Gunny Park
Creative Directors: Ronnie Wu, Donghai Liu
Copywriters: Donghai Liu, Nils Andersson, Gao Han
Art Directors: Ronnie Wu, Roy Luo, Rex Rui, Shi Jian
Photographer: Shi Zhong
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vlads's picture

mmm here i get but the other? what suppose is it?

vlads
Activity Score 541
Art Director at http://www.behance.net/vlads |

http://www.behance.net/vlads

Tom Megginson's picture

Yellow: Legs at the knee
Green: Lower back

You need to get out more ; )

Tom Megginson
Activity Score 548
Creative Director at Acart Communications
WillyLatasa's picture

I think he's asking about the material. This one is a balloon, so the idea is great for me, the other ones are glass? Not sure about the art direction.

WillyLatasa
Activity Score 616
Art Director at Sinus.la |

"Bright ideas bring better results"

Tom Megginson's picture

I like them. But that's not the part of the anatomy that a "balloon knot" is slang for :)

http://workthatmatters.blogspot.com/2012/02/selling-temporary-tatts-wi...

Tom Megginson
Activity Score 548
Creative Director at Acart Communications
Noosphere's picture

Should have been a one-shot.

Noosphere
Activity Score 48
Copywriter at UK
SoCH_TO's picture

??????????????????????????????????????????

why same thing 3 time ??????????????????

SoCH_TO
Activity Score 967
Art Director |

Live with Passion

marano's picture

This one works well. The other 2 don't. I clicked on them first and had no idea it was a balloon.

marano
Activity Score 348
Graphic Designer
marano's picture

or a body part...

marano
Activity Score 348
Graphic Designer
mr.x's picture

This one is the best because here you can see it's a balloon. Great idea. One ad would have worked, the other two is a bit overkill. But why would Ed Hardy want to advertise chewing gum tattoos? Am I missing something here?

mr.x
Activity Score 998
Forsbergs Skola
ishiboy's picture

Simply stunning idea. But I will not give more than 5, because as a campaign it hasn't really cut it. This is the only one where you can make out that it's a body part. That's when the others made sense. Art direction should have been better. Could have also tried other visuals.

ishiboy
Activity Score 497
Creative Director at Mumbai, India
jazzringz's picture

I dont think any of the prints work..

jazzringz
Activity Score 104
Art Director at TBWA
torontose's picture

no

torontose
Activity Score 393
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