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Stop the Violence, Drive Safe

Campaign
Agency Network: 
Published/Aired: 
December 2012

Description

Print advertisement created by Terremoto, Brazil for Ecovia, within the category: Transport.

Caption

Stop the violence
Drive Safe

Advertising Agency: Terremoto Propaganda, Curitiba, Brazil
Creative Director: Ricardo Gandolfi
Art Director: Guilherme Rubini
Copywriter: Fabian Oliveira
Illustrator: Cintia Suzuki
Photographer: Ernst Photography
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Highest Rated

jtotheoel's picture

Retouching and photography are on-point. I think the execution and visual outshines the concept though. And also, should't it be "Drive Safely"? "Drive Safe" is a colloquial term... but it's grammatically incorrect.

jtotheoel
Activity Score 10
feysal's picture

question is there an association between the guys being punched or punching the cars depicted...like are the cars the type they would drive?..its a great campaign just curious cos there many ads.

feysal
Activity Score 2586
Art Director at Zilojo |

groovy baby!

Emanresu's picture

I wondered the same thing. If so, to me, the first one executes it the best. The hand looks to be that of a young person's, and the guy being punched looks like he'd drive that sort of truck. Whether it's meant to be or not, I still feel as though there's something more to be desired from this campaign. Nice photography and retouching tho.

Emanresu
Activity Score 2148
Graphic Designer at Apparel design.
jtotheoel's picture

Retouching and photography are on-point. I think the execution and visual outshines the concept though. And also, should't it be "Drive Safely"? "Drive Safe" is a colloquial term... but it's grammatically incorrect.

jtotheoel
Activity Score 10
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