March 2018
Ecotricity Print Ad - CO2


Using optical illusion, this print ad visualizes the effect of switching to green energy: cutting down carbon dioxide emission. When people stare at the green button on the ad for approximately 20 seconds, they will see the C in CO2 disappears, turning the visual from CO2 into O2.

Print advertisement created by Miami Ad School, United States for Ecotricity, within the category: Industrial, Agriculture.


Green energy makes a difference

Advertising Agency: Miami Ad School, New York City, USA
Art Director: Dagny Rozniak
Copywriter: Kim Truong
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