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Campaign
Agency Network: 
Published/Aired: 
January 2010

Description

Print advertisement created by Integral, Denmark for EcoProtein, within the category: Food.

Caption

Organic Nutrition

Advertising Agency: Integral, Copenhagen, Denmark
Creative Director: Niels Peder Ravn
Art Director: Patrick Chan
Copywriter: Niels Peder Ravn
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atb2005's picture

This campaign may not be particularly visually appealing, but at least the link between visuals and copy is solid. Anything that comes out of the earth (close to nature) is organic. Synthetic pesticides, artificial fertilizers are invented and used/added by humans. The roots show, figuratively, what's going inside your body: organic nutrition. More great Scandinavian advertising!

atb2005
Activity Score 13557
Adaddicted's picture

Is he gonna break the prison??

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Phil Lestino's picture

Ready...steady...GO. (I can't I'm STUCK !!!!!)

Phil Lestino
Activity Score 1684
xcreativity's picture

better than the last but still..

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

Molecule's picture

i'm confused by this. Roots is the wrong thing to use here. At first I thought it was the force of the person is making cracks because they are so strong, but that's not it.

Molecule
Activity Score 435
Copywriter
brainslashed's picture

No!

brainslashed
Activity Score 32
Copywriter at Wunderman
smartbox's picture

I saw the same idea on a old number of Archive.
...With a better execution!

smartbox
Activity Score 177
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