Female Runner

Agency Network: 
January 2010

The campaign launches at brand new organic protein product for athletes as well as norma consumers who wants to get the most out of their work outs. The novelty is of course that this product is organic, and this is illustrated by the roots.

Print advertisment created by Integral, Denmark for EcoProtein, within the category: Food.

Organic Nutrition

Advertising Agency: Integral, Copenhagen, Denmark
Creative Director: Niels Peder Ravn
Art Director: Patrick Chan
Copywriter: Niels Peder Ravn

Comments (8)

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Martingalle's picture
Activity Score 22

Well thats very interesting but still a bit strange. Such roots are supposed to stick you to the ground. I guess it should be understood the other way round : roots as transport highways for organic protein. Not so obvious at the first glance though

atb2005's picture
Activity Score 13557

Yes, it's the other way round, and it seems very obvious once you read the copy "organic nutrition". And even the product name - EcoProtein - suggests it.

Adaddicted's picture
Activity Score 3435

what about the footballer??


sirvan's picture
Activity Score 29860

She's not going anywhere.


"I love some things, and don't love some other things."

atb2005's picture
Activity Score 13557

I love your sense of humor!!!!

Adaddicted's picture
Activity Score 3435

... and I love the number of pencils you've got ; )


Phil Lestino's picture
Phil Lestino
Activity Score 1684

She is growing into a tree !

xcreativity's picture
Activity Score 2374

yeah.. i agree. when i see this it gives me the idea she's standing still forever.

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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