Female Runner

Agency Network: 
January 2010


The campaign launches at brand new organic protein product for athletes as well as norma consumers who wants to get the most out of their work outs. The novelty is of course that this product is organic, and this is illustrated by the roots.

Print advertisement created by Integral, Denmark for EcoProtein, within the category: Food.


Organic Nutrition

Advertising Agency: Integral, Copenhagen, Denmark
Creative Director: Niels Peder Ravn
Art Director: Patrick Chan
Copywriter: Niels Peder Ravn
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Martingalle's picture

Well thats very interesting but still a bit strange. Such roots are supposed to stick you to the ground. I guess it should be understood the other way round : roots as transport highways for organic protein. Not so obvious at the first glance though

Activity Score 22
atb2005's picture

Yes, it's the other way round, and it seems very obvious once you read the copy "organic nutrition". And even the product name - EcoProtein - suggests it.

Activity Score 13557
Adaddicted's picture

what about the footballer??

Activity Score 3435
Art Director |


sirvan's picture

She's not going anywhere.

Activity Score 29860


"I love some things, and don't love some other things."

atb2005's picture

I love your sense of humor!!!!

Activity Score 13557
Adaddicted's picture

... and I love the number of pencils you've got ; )

Activity Score 3435
Art Director |


Phil Lestino's picture

She is growing into a tree !

Phil Lestino
Activity Score 1684
xcreativity's picture

yeah.. i agree. when i see this it gives me the idea she's standing still forever.

Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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