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ivan's picture

Right on target! This is exactly how I felt when studying Economics in high school. :)

ivan
Creative Director at Ads of the World
club9's picture

Yeah, me too Ivan. I hated economics.

This hits all the right buttons by 'highlighting' the benefit in a very funny way.

Such a cool, insightful campaign !

club9
Activity Score 40
Other
Guest's picture

dislike the type treatment of the super. why highlight something that is handwritten?

Guest
Filipe's picture

It's the Reynolds campaign with more "blabla"
http://adsoftheworld.com/media/print/reynolds_highlighter_cyclopean

Filipe
Activity Score 311
Copywriter
tjb1970's picture

this one is better than the previous, but overall the idea is weak. highlight only the good bits? isn't that the whole point of highlighters in the first place? what's unique here?

tjb1970
Activity Score 492
Creative Director
Denes's picture

Hey there,

To be honest I must agree that the idea is great. Cheap execution but still well done and so on, it made me smile, and I think from such a product ad - this is a rare commodity.

On the other hand I looked at something like 3 executions before realizing it was STABILO, who has done that. The point brought up at one of the other ads about building the category only I believe very valid.

Where this could get interesting is to go out and get to the schools. Make it local. Take a shot at the exact books that thousends of students are looking and and make sure the page number is there at the bottom. This way you make it close, you make it real.

In order to leverage this though you might want to put STABILO posters around in the school as well... maybe.. well I am not sure. Say hello to modern product placement - goodbye adless private sphere.

What do you think?

-Dénes

Denes
Guest's picture

be clear before be clever. yes, these are very witty executions but i don't exactly get the benefit of the product we are highlighting (no pun intended).

Guest
nyzz's picture

nice and funny

nyzz
Activity Score 84
Art Director |

"Add an Ad"
http://sinoko.blogspot.com/

ska's picture

Done over a year ago.
Check out www.shehanwriter.blogspot.com

ska
Activity Score 61
Copywriter at Mother |

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