War on garbage, Tank

Agency Network: 
October 2010

Print advertisment created by Publicis, Venezuela for Ecological Movement of Venezuela, within the category: Public Interest, NGO.

All we throw away turns against us.

Advertising Agency: Publicis, Venezuela
Creative Directors: Douglas Rios, Demian Campos
Art Directors: Jose A. Hernadez, Demian Campos
Copywriters: J.J. Sanguinetti, Omar Fernadez
Photographer: Pedro Primavera
Planning: Carlos Rodrigues, Julio Grande

Comments (17)

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Highest Rated

Vingy's picture
Activity Score 474

i agree whit you. I think art made a mistake by not making a real menace.

CuriousPencil's picture
Activity Score 4225

Looks like 2 tanks having a great time playing, or a scene from BattleBots on Discovery. Nowhere here is it clear that these tanks are 'turning against us' - they could be here to protect us, from all the picture shows: there is no 'other side' shown here, which is why it fails. |Must've been a lot of fun to make though.

writersblog's picture
Activity Score 553

If it's turning against us, why then would they show tanks that would protect us?

CuriousPencil's picture
Activity Score 4225

All I can see is 2 tanks. I can't see any turning going on. And I don't know where I am in the picture - it looks like a tank dance to me.

writersblog's picture
Activity Score 553

Yeah you're right. They look kind of A.I. uncontrolled. Guess people recycle computers nowadays, which is a good thing if you think about it.

Lazarus's picture
Activity Score 1536

Trashformers? Not.

esteb's picture
Activity Score 673

Good visual but abused concept.

abake's picture
Activity Score 1262

The idea of trash becoming a menace, while not new, is interesting. Sadly, I think the visuals are not "trashy" enough, so the idea gets lost...

Vingy's picture
Activity Score 474

i agree whit you. I think art made a mistake by not making a real menace.

luispiter's picture
Activity Score 2756

It's the better

Ron Burgundy's picture
Ron Burgundy
Activity Score 1630

Looks like one of those GI-Joe toy commercial sets

the_lizard_king's picture
Activity Score 1257

Good concept... Way to exaggerated. Why does everyone think that dramatizing a simple idea would take it leagues higher? Simple ideas are more appealing. It is just boiling down to how loud one can think!!! At least it is not appealing to me!

And then GOD said...
Let there be creativity!!!

Billoughsby's picture
Activity Score 5144

The problem seems as simple as taking out one tank, so they're not dancing, and making the tank look more as if it is really wrought from garbage, and less like a discarded toy. It could have worked without reinventing the wheel, i.m.o.

That's it.

Anonymous Author's picture
Anonymous Author
Activity Score 1541

Tanks, but no tanks.

Write a wise saying and your name will live forever – Anonymous.

LeroyChristian's picture
Activity Score 392

i like the idea but i think the art direction should be improved

federo's picture
Activity Score 781

Like them, but I´d need more obvious trash

charlie02's picture
Activity Score 2

The idea is good, but it took me a while to realize which side those tanks are fighting for. You should keep it simpler, people have to get your message at first sight, they shouldn't get past it too easily.

Keep the city clean with garbage removal nj!

damd's picture
Activity Score 159

Very good work