Advertisement

War on garbage, Tank

Campaign
Agency Network: 
Published/Aired: 
October 2010

Description

Print advertisement created by Publicis, Venezuela for Ecological Movement of Venezuela, within the category: Public Interest, NGO.

Caption

All we throw away turns against us.
Recycle

Advertising Agency: Publicis, Venezuela
Creative Directors: Douglas Rios, Demian Campos
Art Directors: Jose A. Hernadez, Demian Campos
Copywriters: J.J. Sanguinetti, Omar Fernadez
Photographer: Pedro Primavera
Planning: Carlos Rodrigues, Julio Grande
Log in or register to post comments

Highest Rated

Vingy's picture

i agree whit you. I think art made a mistake by not making a real menace.

Vingy
Activity Score 474
Copywriter at Advance
CuriousPencil's picture

Looks like 2 tanks having a great time playing, or a scene from BattleBots on Discovery. Nowhere here is it clear that these tanks are 'turning against us' - they could be here to protect us, from all the picture shows: there is no 'other side' shown here, which is why it fails. |Must've been a lot of fun to make though.

CuriousPencil
Activity Score 4225
Copywriter
writersblog's picture

If it's turning against us, why then would they show tanks that would protect us?

writersblog
Activity Score 553
Copywriter
CuriousPencil's picture

All I can see is 2 tanks. I can't see any turning going on. And I don't know where I am in the picture - it looks like a tank dance to me.

CuriousPencil
Activity Score 4225
Copywriter
writersblog's picture

Yeah you're right. They look kind of A.I. uncontrolled. Guess people recycle computers nowadays, which is a good thing if you think about it.

writersblog
Activity Score 553
Copywriter
Lazarus's picture

Trashformers? Not.

Lazarus
Activity Score 1536
Creative Director
esteb's picture

Good visual but abused concept.

esteb
Activity Score 673
art
abake's picture

The idea of trash becoming a menace, while not new, is interesting. Sadly, I think the visuals are not "trashy" enough, so the idea gets lost...

abake
Activity Score 1262
RMG Connect Colombia
Vingy's picture

i agree whit you. I think art made a mistake by not making a real menace.

Vingy
Activity Score 474
Copywriter at Advance
luispiter's picture

It's the better

luispiter
Activity Score 2756
comunication
Ron Burgundy's picture

Looks like one of those GI-Joe toy commercial sets

http://www.youtube.com/watch?v=9V491O8Mo_Q

Ron Burgundy
Activity Score 1630
Art Director at Southern California
the_lizard_king's picture

Good concept... Way to exaggerated. Why does everyone think that dramatizing a simple idea would take it leagues higher? Simple ideas are more appealing. It is just boiling down to how loud one can think!!! At least it is not appealing to me!

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

Billoughsby's picture

The problem seems as simple as taking out one tank, so they're not dancing, and making the tank look more as if it is really wrought from garbage, and less like a discarded toy. It could have worked without reinventing the wheel, i.m.o.

Billoughsby
Activity Score 5150
Art Director |

That's it.

Anonymous Author's picture

Tanks, but no tanks.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

LeroyChristian's picture

i like the idea but i think the art direction should be improved

LeroyChristian
Activity Score 392
Other at Nanyang Academy of Fine Arts
federo's picture

Like them, but I´d need more obvious trash

federo
Activity Score 781
advertising agency
charlie02's picture

The idea is good, but it took me a while to realize which side those tanks are fighting for. You should keep it simpler, people have to get your message at first sight, they shouldn't get past it too easily.

charlie02
Activity Score 2

Keep the city clean with garbage removal nj!

damd's picture

Very good work

damd
Activity Score 159
Planner at WI
Advertisement