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War on garbage, Plane

Campaign
Agency Network: 
Published/Aired: 
October 2010

Description

Print advertisement created by Publicis, Venezuela for Ecological Movement of Venezuela, within the category: Public Interest, NGO.

Caption

All we throw away turns against us.
Recycle

Advertising Agency: Publicis, Venezuela
Creative Directors: Douglas Rios, Demian Campos
Art Directors: Jose A. Hernadez, Demian Campos
Copywriters: J.J. Sanguinetti, Omar Fernadez
Photographer: Pedro Primavera
Planning: Carlos Rodrigues, Julio Grande
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CuriousPencil's picture

Thing about this one is that it's clearly recycled, turning junk pens into model planes. I may have missed a really subtle point in all the other ads. Was the point to encourage people to gather their junk to make toys? Didn't think so.

CuriousPencil
Activity Score 4225
Copywriter
spiralzzz's picture

You're so literal, man. You should quit smoking, maybe it would help.

spiralzzz
Activity Score 4
CuriousPencil's picture

Great advice. This isn't a health forum though, try next door.

CuriousPencil
Activity Score 4225
Copywriter
spiralzzz's picture

Literal, as I said before.

spiralzzz
Activity Score 4
Glut's picture

" War on garbage" this thinking is very nice but i don´t see it on the ad. Perhaps it would be much better than "All we throw away turns against us"

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
LeeMoh's picture

You didn't get it either. It is the garbage that's in a war against us. This is why "All we throw away turns against us".

LeeMoh
Activity Score 424
luispiter's picture

Jajajaja

luispiter
Activity Score 2756
comunication
Tripioso's picture

Jajajajaja. Nice execution, concept not so straight to the point. How can I recycle pens, markers and lighters so they don't turn in war planes?

Tripioso
Activity Score 470
Art Director at Grupo Wisa |

Life's a Trip. Enjoy the Ride!

LeeMoh's picture

I like this work very much, though I would prefer to make more ugly objects.
These things look too well crafted to be made out of garbage.

LeeMoh
Activity Score 424
henn's picture

Well I think the message is quite convincing especially because we should all know by now that it's also true. We need tough messages on this kind of ads, this way the ads can reach even the most ignorant of us. Garbage really is a big problem in the world of today.

henn
Activity Score 2
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