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Campaign
Agency Network: 
Published/Aired: 
April 2008

Description

Print advertisement created by 1pointsize, India for Eatalica, within the category: Food.

Caption

An empty stomach leads to a dirty mouth. Eat well.

Advertising Agency: 1pointsize, Chennai, India
Executive Creative Director: Sharad Haksar
Creative Director: Anantha Narayan
Art Director: K. A. Shanmugavel
Copywriter: E. Prakash
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Highest Rated

Alistair C.'s picture

this could run only in toilets and it doesn't encourage me to visit the place. plus, there is no connection between this and the DM, which is nice.

Alistair C.
Activity Score 692
Copywriter
ahpitt's picture

It does not motivate me at all. Does it fulfill consumer's insight?

ahpitt
Activity Score 342
Art Director at Art Director
Alistair C.'s picture

this could run only in toilets and it doesn't encourage me to visit the place. plus, there is no connection between this and the DM, which is nice.

Alistair C.
Activity Score 692
Copywriter
pencil's picture

horrible art direction

pencil
Activity Score 10
art director
mikepants2005's picture

Whatever! Total rubbish campaign

mikepants2005
Activity Score 504
Copywriter
andreygr's picture

good art director!

andreygr
Activity Score 7
Art Director
Bassel.Siblini's picture

The whole concept lies in the tagline.... They should have improved it.

Bassel.Siblini
Activity Score 18
FlyingDogs's picture

Sure, hunger makes you angry. But the campaign kinda falls flat. Seems like the lets-use-bad-words-to-get-attention route.

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

FlyingDogs
Activity Score 968
Copywriter
Guest commenter's picture

great art direction. amazing

Guest commenter
Guest commenter's picture

Quite nice art direction. Absolute rubbish concept.

Guest commenter
Guest's picture

quite interesting............

Guest
Guest's picture

ad created just for the heck of it. no connection whatsover..rubbish.

Guest
Hiperion's picture

They tried to shock me but the only thing that i can say when i see this ad is : yawn

bad concept, tacky art direction

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
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