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Ironing board

Campaign
Published/Aired: 
September 2008

Description

Print advertisement created by Sir J.J. Institute of Applied Art, India for Easy On, within the category: House, Garden.

Caption

Gives body to fabric.

Advertising School: Sir JJ Institute of Applied Art, Mumbai, India
Creative Director / Art Director / Copywriter / Photographer: Neha Deshmukh
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karankal's picture

Clothes that iron themselves. Good insight for a product that;s supposed to make ironing clothes easy, but it made me say ouch.

karankal
Activity Score 52
Copywriter
themark's picture

Nice thought. Nice connect between visual and line too.

Just a thought though. Why restrict urself to suitcases, ironboards and washing machines? The same thought goes better with clothes watching TV, on the dining table, reading a book etc. Creates more dissonance that way. No?

But nice anyway.

themark
Activity Score 59
creative
Andy-B's picture

I like this campaign, funny & simple.

Andy-B
Activity Score 280
Ogilvy, Johannesburg, South Africa
Whitefang's picture

bad visual pun nicely shot

Whitefang
Activity Score 509
pabzi007's picture

nice

pabzi007
Activity Score 108
Copywriter at The Base
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